Miss Anne Thrope
VIP Member
Yup! It was incredibly tone deaf and patronising. Went down like a lead balloon. Quite an embarrassment for all involved.
www.buzzfeednews.com
This little PR disaster is why businesses should do proper research when employing Instagrammers for their campaigns. And why Instagrammers should think hard (or seek professional advice) about the brands and campaigns they ‘collab’ with, rather than grabbing whatever comes along.
www.prweek.com
![www.buzzfeednews.com](/proxy.php?image=https%3A%2F%2Fimg.buzzfeed.com%2Fbuzzfeed-static%2Fstatic%2F2020-01%2F29%2F18%2Fcampaign_images%2F94879bd8134a%2Faldi-did-an-ad-with-an-influencer-challenging-her-2-3331-1580323842-0_dblbig.jpg&hash=8459064e400bafbc6d50a3e698dd3da0&return_error=1)
Aldi Did An Ad With An Influencer Challenging Her To Spend Only $33 On Groceries And It Didn't Go Well
What added to people's ire was the hashtag: #AldiPoorestDayChallenge.
This little PR disaster is why businesses should do proper research when employing Instagrammers for their campaigns. And why Instagrammers should think hard (or seek professional advice) about the brands and campaigns they ‘collab’ with, rather than grabbing whatever comes along.
![www.prweek.com](/proxy.php?image=https%3A%2F%2Fcached.imagescaler.hbpl.co.uk%2Fresize%2FscaleHeight%2F150%2Fcached.offlinehbpl.hbpl.co.uk%2Fnews%2FORP%2FAldiInfluencer-20200204045131264.png&hash=c74b9f86dcf4fd32f618113da3113886&return_error=1)
Aldi's 'food poverty' influencer campaign 'tone deaf' and 'lacking authenticity'
Aldi's 'food poverty' influencer campaign 'tone deaf' and 'lacking authenticity'. From PR Week
![www.prweek.com](/proxy.php?image=https%3A%2F%2Fwww.prweek.com%2Fapple-touch-icon.png&hash=95f9431798d316e2ac90459dfaf545f4&return_error=1)
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