Great publicity stunt though eh?
Sheās absolutely guaranteed some media coverage with the sand idea, and thatās all she craves.
āStacey Solomon brings the beach to Essexā
āStacey Solomon takes her kids on a tropical beach breakā
āStacey Solomon makes her own sandy holiday in her own bathroomā
And of course how helpful that these articles will lead people to a click link for her IG page, new book, etc.
More followers&Great engagement rates= More influence= Bigger brand deals and better leverage for whatever āpartnersā she wants to work with in future.
And remember she can easily afford a commercial clean to sort out any mess in her house- itās āworkā after all.
She aināt daft AT ALL. The fact that itās a bleeping stupid/ridiculous/over-engineered (delete as appropriate) idea is deliberate as it creates controversy- but nothing so dreadful so as to get her genuinely disliked- just enough to bring out differences of opinion and bring the attention she wanted.