Do any real, non-work related friendships exist with social media types? I see Sofie is having coffee with a woman who does brand strategy for that EspressOh brand Sofie showcases, and not coincidentally, this person writes for several beauty publications. I know this is not shocking, but everything on the socials is just a loop of fakery and "in it to win it" mentality. If you didn't know what this Jenna person does for a living, one might think "oh, a caffe with un'amica." Which reminds me, I used to enjoy her "caffe con..." vlogs with her niece and nephew.