I think this might be what he is upset by:
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He moans about being "slagged off in a public space" and claims to have "stumbled upon" the criticism. But let’s unpack why this statement, much like his inflated public contracts, doesn’t hold up under scrutiny.
The critique posted by Jon Morter’s ex-wife was reposted by
United in Kind, the very platform Kirsty's "crack team" of social media experts - including her favourite Simon, helped establish. Conveniently, Simon omits that
United in Kind is now likely under the control of Jon, his former collaborator. Given their intertwined professional and personal histories, it’s disingenuous to suggest he "stumbled upon" this. Simon’s framing of this as a random encounter feels like a deliberate attempt to downplay his awareness of the controversy. His cryptic “I am the victim” post is designed to mislead his supporters, who likely remain unaware of these details.
And what is she criticizing? Simon’s receipt of nearly half a million pounds in public funds to manage social media for Essex County Council during the pandemic. This is alongside allegations of improper contracting practices, unchecked nepotism, and a disregard for fair pay and accountability. Instead of addressing these serious points, Simon’s response is classic deflection. Rather than engaging with the issues of inflated payments, stolen ideas, or mismanagement, he wants you to focus on his feelings—how "hurt" he is by people’s ingratitude.
This is classic victim framing: avoid accountability by making it about betrayal and your wounded pwide.