He’s always been like this. That’s why he hired Max Clifford who used to manipulate the press on his behalf. Did you see Louis Theroux’s documentary on Max Clifford? Simon appears on it a lot, this was right at the start of his time on Pop Idol and he actually comes across really well. Doesn’t take himself that seriously and happily chats and engages with Louis whenever they meet, which is often because he was always in Clifford’s office. It was obvious that both Simon and Clifford were paying or bribing lap dancers to sell kiss and tells to the NoTW to make him look like a ladies man.He doesn't look a well guy. He also seems like he is extremely secretive and likes to control the media narrative. The articles about him on the mail are always moderated. There's definitely something more going on with his health. Didn't he get engaged recently to his "girlfriend"? I wonder if that might have something to do with inheritance if he dies.