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Yes, you’re spot on there! The FMLY Store might have been a roaring success in Nappy Valley Clapham, but not Somerset...
Why did that lady’s legitimate comment about charity donations get deleted?? So shady
I was always baffled by that too, in one story she'd be complaining about how the shop had only taken £40 that whole day and in the next breath the shop was expanding and opening a soft play in the back room & they were doling out free booze every Friday for anyone who visited. I know you have to spend money to make money buuuuuuut... common sense? That unit looked HUGE too for somewhere selling exclusively tshirts & jumpers.
Selfish Mother Beauty has been launched today. Seems a fairly random move from slogan tops.
I think she’s been reading this thread as she’s ramped up her posting recently and they seem to indirectly reference some of the criticism of her on here. The ‘winging it’ motto is all fine and dandy for a tit slogan t shirt, but ultimately she has a responsibility to her paying customers to deliver a decent product. I don’t want to buy premium beauty products off someone who can’t be arsed to even market them properly - smacks of slight contempt for her customers to be perfectly honest. The beauty market is so saturated that it’s clear the only way she’ll make money on this is the short term exploitation of the diehard selfish mother fangirls, and relying on her influencer friends to round them up. I guarantee this will be another flash in the pan project
I couldn’t agree more. Launching a range of beauty products just seems insane to me. It doesn’t make sense for the brand. And who on earth is going to buy them? Surely no one is so enamoured with the SM brand they’re going to flock to buy hand cream, bath salts and candles from them? I don’t get it.
Can’t be much of a risk though as she’s clearly printed the labels off on her home printer and address labels and stuck them on using a word doc. 
Contact Us
Contact home fragrance experts. Call us on 01225 868788 or email [email protected]
www.heavenscent.co.uk
So long as mum order is £250 this lot will “brand” it for you. So she hasn’t really “created” any of this.
those products looks so cheap and homemade (and just ever so slightly desperate!)
Has anyone seen the Daily Mail article? It heavily insinuates that she’s still donating to charity when she isn’t!!
I'm calling it. selfish mother will fold in the next 6 months unless something drastic happens and a brilliant new idea comes up. SM was a fantastic brand but WTF in respect of turn-key beauty range? And now giving away a £100 course with £50 spend. Finally the sample sale in London (rather than online, I suspect to hype it up). Such a shame as #goodtees was a great idea
It was a great idea! Do you think the days of ‘mamamerch’ are over? I don’t know myself as I find them a little cringy now, but I definitely am not the barometer for what all the mamas want
I did buy a mere souer ‘mere’ tee and I wear it for bed now 
I too got sucked in by the power of instagram 
Mama merch will always exist as I think it always has - it's a bit like an MLM marketing scheme where new mothers are sucked in by the ’cool’ existing onesIt was a great idea! Do you think the days of ‘mamamerch’ are over? I don’t know myself as I find them a little cringy now, but I definitely am not the barometer for what all the mamas want
. I think someone like mere souer has a bit more staying power as she isn't as proflic as SM was. It's actually quite sad to see it struggle - the recent spaceNK colab for mothers day is on sale and it just seems to have died a death in the last 4-5 months. I really hope she can turn it around and do something equally as fantastic. And not join the ranks of them selling courses on how be successful / slay / whateverIt’s also self published like the original Mother book - another vanity project aping the work of others, no doubt
I agree its on its last legs and honestly, I’m quite sad that such a successful brands has gone bits up so badly. But I think it’s been badly mismanaged.
As for Mama merch, I don’t think that’s going anywhere, but brands go in and out of fashion so quickly. I remember another brand from a few years ago. It seemed to peak at the same time as SM. Their raison d’etre was slogans on sweatshirts, capital letters in primary colours, gags about being tired and needing gin. What WAS that brand? Anyone remember? I haven’t seen their merch on an Instamum in a long time.
EDIT: Just answered my own question - it was Parent Apparel. It was bugging me so I found them with a bit of Googling. Website seems kind of dead (star models being MOD and FOD
)
https://www.parent-apparel.com/
They’re a bit more active on Facebook, selling at reduced prices (I remember the Mother Pukka “tit” sweatshirt from a few years ago, thought it was too sweary then and still do!)
https://m.facebook.com/parentapparelproducts/
As for Mama merch, I don’t think that’s going anywhere, but brands go in and out of fashion so quickly. I remember another brand from a few years ago. It seemed to peak at the same time as SM. Their raison d’etre was slogans on sweatshirts, capital letters in primary colours, gags about being tired and needing gin. What WAS that brand? Anyone remember? I haven’t seen their merch on an Instamum in a long time.
EDIT: Just answered my own question - it was Parent Apparel. It was bugging me so I found them with a bit of Googling. Website seems kind of dead (star models being MOD and FOD
)https://www.parent-apparel.com/
They’re a bit more active on Facebook, selling at reduced prices (I remember the Mother Pukka “tit” sweatshirt from a few years ago, thought it was too sweary then and still do!)
https://m.facebook.com/parentapparelproducts/
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Ah I remember that brand... Never as prolific as SM and a bit twee for my liking. One of the founders is still in with the instamum crew as I think I spied her in camp bestival pictures. Probably keeping close to make a brand come back!I agree its on its last legs and honestly, I’m quite sad that such a successful brands has gone bits up so badly. But I think it’s been badly mismanaged.
As for Mama merch, I don’t think that’s going anywhere, but brands go in and out of fashion so quickly. I remember another brand from a few years ago. It seemed to peak at the same time as SM. Their raison d’etre was slogans on sweatshirts, capital letters in primary colours, gags about being tired and needing gin. What WAS that brand? Anyone remember? I haven’t seen their merch on an Instamum in a long time.
EDIT: Just answered my own question - it was Parent Apparel. It was bugging me so I found them with a bit of Googling. Website seems kind of dead (star models being MOD and FOD
https://www.parent-apparel.com/
They’re a bit more active on Facebook, selling at reduced prices (I remember the Mother Pukka “tit” sweatshirt from a few years ago, thought it was too sweary then and still do!)
https://m.facebook.com/parentapparelproducts/
These mama brands don’t last cos the founders run out of steam/move on. It’s like hurrah for gin - one trick pony. Toddlers are mental. Parenting young children is exhausting. Then the kids grow up and it’s all irrelevant. Cue new shiny bunch of young mums with young mum brands. Parent apparel and SM lost it by focussing one one “set” of instamums when they should really be looking to the future. Spot the next influencers who have recently had a baby. When you have a newborn, a 2 year old might as well be a teenager. Get networking molly. You need a new market and they’re 5 years younger.
Great points here. I also think these products appeal to first time mums who are figuring it all out, maybe feeling a little insecure and under enormous pressure.
But once out of that baby and toddler stage it does get easier for many. I definitely don’t feel like I have to prove myself to anyone except my child
Maybe many of these brands lose their original core base as they/we/me grow out of it
But agree with the comments that there will also be new mums to fill the gaps.