I agree. He’s got a great voice. I liked his music before and even listened to his new album and thought it was good enough. I think maybe he just wants to stand out now and the music isn’t enough to do that.Not joking here at all, I went in a charity shop last week, bought Sam's debut album for 50p. I'd heard some songs from it previously but not the full album. Honestly, I've got it in my car and have listened to it on repeat since. It's incredible, his voice is so soothing.. Why has he done this to himself? He is so talented, he didn't need to change his image at all. I would have paid to see him live previously, definitely not now. It's a real shame tbh. He's destroyed his career imo.
100% he has ruined his career. He’s made himself a laughing stock. Maybe he wants to express himself but the skimpy clothes and “sexual” dancing just screams attention seeking. He’s alienated his original fan base/audience. As others have said here he must have the wrong people advising him.