I think it’s also feeding into the idea that to be noticed and famous you have to just be a completely different person to the normal boring plebs, let go of all your boundaries and act outrageously for clout, fame and money. He has a talent, he doesn’t need to do this.Most of it was a passing fad that didn't harm anyone though. What Sam Smith is representing, is an insidious campaign to brainwash a gullible generation.