Safiya Nygaard

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D_Wills

Doesn't Tyler have his own YouTube and tiktok so probably making a fair bit from that himself.

I do like the Vegas videos, it's a fascinating place to me and somewhere I would love to go once just to experience it. But all I can think about is how much food they are putting away! And it does seem like they are finishing off each plate, I'd be the size of a house!
 
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camotea

Did look like they held up a big doggy bag at the end of every visit so I guess taking some stuff away? They have a small crew with them too, I think so leftovers for everyone.

I've never had a beef wellington 🥲
 
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Amyx1518

camotea said:
Did look like they held up a big doggy bag at the end of every visit so I guess taking some stuff away? They have a small crew with them too, I think so leftovers for everyone.

I've never had a beef wellington 🥲
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Yeah I’m pretty sure they have others with them off camera that help out lol
 
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SkinkaareFan

The over exaggerated laugh does my head in too .

I like the Vegas videos because when we went we were too hot to bother eating and I know we missed out on some great food so I like seeing some of the places she goes to. If we go back I doubt we'd be going to any of these places as again when it's too hot we CBA .
 
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emm

Hadn't watched her in ages, but her jntonation seems really weird. Sounds almost AI ish reminds me weirdly of the Asian newsreader in family guy (anyone elsenget what I mean?)
 
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daisy2809

emm said:
Hadn't watched her in ages, but her jntonation seems really weird. Sounds almost AI ish reminds me weirdly of the Asian newsreader in family guy (anyone elsenget what I mean?)
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think she's probably autistic tbh, the monotone voice can be part and parcel of it
 

Rosie34567-2

Sorry but is she stupid and/or does she not watch the news? She's like:

"I checked our flight tracker and it looks like we were rerouted at some point. Because suddenly we're over Amsterdam, and I thought we were going over Siberia. I'm not 100% sure why..."

They likely changed the route because flying over Russian airspace in this political climate is INCREDIBLY DANGEROUS and airlines don't want the risk. How could she not put that together?
 

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emm

I find this a lot with influecners tbh, the lack of awareness of anything is really shocking
 
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Theodore

The amount of money they must have spent on that warehouse/studio conversion, the number of staff they appear to be employing, all this for one video a month?

I know that when these YouTubers get into big business the whole thing escalates in terms of the vlogs but really, hers are still not very different to how they were three or four years ago. Melting lipsticks, stupid food things, nail polish, fashion stuff. Ok we had the trip to Vegas and the restaurants and the recent over night in Singapore vlogs which were a bit different but they’re the exception. I don’t get why she needs all of these facilities and manpower to produce what is bang average output.
 
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camotea

Over 10million subscribers brings in the dough, whatever the output I guess. The views were at 700k+ when I watched it, and it'd only been up for a couple of hours. That diamond (?) play button=

She did say they have more travel content coming up, so that must have worked out very well for them
 
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londongirl2001

I was wondering about the size of that warehouse/studio, but I think she mostly wanted some nice storage space for all that stuff. If they focus more on travel vlogs in the next few months then I do wonder about how useful it all is. But yeah, she’s still earning loads; money didn’t seem to factor in much when remodeling the warehouse.
 

Theodore

Why is she keeping all that crap from old videos though? Ok, a few “iconic” pieces maybe from the videos that shaped the channel but seriously? It’s like a museum. It just shows she’s not running a real business, it’s a vanity project.
 
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Benandrewsao

I love her videos and her as a person tbh, she's kinda unproblematic and clearly puts a lot of effort into her work, but I was so shocked when I watched the warehouse one. Like that was not a cheap project and I can't even begin to imagine how much that cost them.

I was so surprised she'd need that kind of set up because most of her videos are quite normal and done at home like why is she making an entire tv studio from scratch with multiple sets, offices, editing suits, meeting rooms etc. It seems like a lot for her main channel and a social media short video channel, or does she or Tyler have other ventures I dont know about??
 
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Cb2020

How many people do they employ that they need 4 computers in the editing office and a massive meeting room.
I can only assume she intends to hire out the space to other creators.
 
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Kerrie86

I think she mentioned in the early part of the video that one of the places they’d filmed was a ‘filming house’ or something like that, ie I took it to mean it wasn’t where they actually lived. With that in mind, I kinda thought it was a safety thing. There’s been some high profile ‘stalking’ cases over the last few years and they’ve clearly got money. So I guessed it was mostly security/protecting her personal life, and possibly insurance.
 
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Caramel Latte

I got the idea that the companies who renovated had somehow gifted her their services unless she stated otherwise and i didn't catch it.
For how long do these creators intend to continue making "content", i wonder
 
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Theodore

Yeh, the design company and furniture suppliers were gifted but there was a massive amount of construction work. Must have cost $$$.
Also, they have this big team of producers (they had two producers with them on the Singapore trip) and editors, a twenty foot conference table for “planning meetings” and we’re getting videos on Pinterest gowns. TikTok purchases and inflight beauty hacks. It doesn’t add up.
 
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Amyx1518

Don’t underestimate how much money YouTube and influencing brings. It’s silly money.
 
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camotea

Hope Scope used to be a gym wear/leggings channel and moved to unboxing, returns pallets, shopping for mad AI frocks and odd make up. She has (only!) 2.4m followers and can employ a team of at least five people. She moved to a giant house (or has studio space?) and clearly makes biggish money. It's a fascinating business, and it is a business. I imagine that Saf is now a company rather than an individual. I think I have a minimal understanding of how YouTube/influencing works and would love to watch decent breakdown of it.
 
Reactions: 2
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