Ruby Granger #40 Ruby the linguistic terrorist

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I'm amazed they are going for another round of the planners? Didn't they have to drop the price of the last lot, as they weren't shifting? 🤔 Maybe this might be a last hurrah because she's off to Oxford and an academic planner is still relevant and 2 fans might want them. Next year though, who knows? 🤷‍♀️
They were definitely on the verge of shutting the company down in March because nobody was buying any of the crap on sale. Sixteenth closed Jack Edwards' store in March and the same time, Ruby posted a weird video talking about her flagging sales and blaming it on ordering too many yearly planners because the academic planner sold so well (it didn't).

There's also been no posts on the company social media since that time, so I imagine the product manager told Ruby it wasn't worth the cost and they were going to shut her store down as well, then she talked them into one last small academic planner batch with minimal support from Sixteenth, so they got rid of the intern they had manning the Insta account.

Maybe Ruby offered to finance the next batch herself just to give the dead horse one last flogging so she can act like she was busy with something during her gap yaaah. Then she'll blame the workload at uni for not being able to continue with the business she never had any real involvement in and spin it as less of a failure.
 
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They were definitely on the verge of shutting the company down in March because nobody was buying any of the crap on sale. Sixteenth closed Jack Edwards' store in March and the same time, Ruby posted a weird video talking about her flagging sales and blaming it on ordering too many yearly planners because the academic planner sold so well (it didn't).

There's also been no posts on the company social media since that time, so I imagine the product manager told Ruby it wasn't worth the cost and they were going to shut her store down as well, then she talked them into one last small academic planner batch with minimal support from Sixteenth, so they got rid of the intern they had manning the Insta account.

Maybe Ruby offered to finance the next batch herself just to give the dead horse one last flogging so she can act like she was busy with something during her gap yaaah. Then she'll blame the workload at uni for not being able to continue with the business she never had any real involvement in and spin it as less of a failure.
I think Ruby managed to market to people who didn't know her channel very well using the fact that she was working a few hours a week at a private school to give her credibility. I think a lot of people assumed she had become a full-time English teacher, especially people on tiktok and Instagram who don't watch her yt channel. A teacher selling a quality planner would actually be a very good marketing strategy. Unfortunately, she's not really a teacher and her planners were overpriced and poor quality.
 
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Remember when she did that odd giveaway for students/teachers to contact her to give away a free planner to their entire class? I don’t know how many people entered but we never heard if there was a winner.

I’m not surprised they’re not selling well. You can get the exact same thing, or better, for a lower price!
 
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Remember when she did that odd giveaway for students/teachers to contact her to give away a free planner to their entire class? I don’t know how many people entered but we never heard if there was a winner.
No winners were announced for any of the giveaways she did and they were almost all scams.

Ruby announced a giveaway, asked people to tag their friends, she got a boost of engagement and free advertisement for her products, then insisted that winners would be contacted directly so that nobody would know that there were no winners and she wasn't going to send anything out.

She was constantly asking people to enter in the comments and tag their friends, so privacy concerns weren't an issue preventing her from announcing names publicly for these giveaways, it was just a tell-tale trick to hide that she wasn't sending things to people.
 
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"...perfected over many years."

Ruby acting like she's Mr. Kipling all of a sudden and has been toiling away in the kitchen for years, carefully honing a selection of culinary masterpieces, as opposed to getting ChatGPT and Google to do her work for her.

There's no cooking instructions there. It's just a list of ingredients.
 
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"...perfected over many years."

Ruby acting like she's Mr. Kipling all of a sudden and has been toiling away in the kitchen for years, carefully honing a selection of culinary masterpieces, as opposed to getting ChatGPT and Google to do her work for her.

There's no cooking instructions there. It's just a list of ingredients.
why is it called cupcakes when there are no cupcakes on the photo?
 
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why is it called cupcakes when there are no cupcakes on the photo?
I haven't read or watched Matilda since I was little, but I don't recall there being any cupcakes in the book/film, either. Doesn't Bruce Bogtrotter eat a full chocolate cake?
 
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Not in Roobee’s defense by any means, but handled correctly, carrot makes a very nice sweet dish. In fact, carrot casserole (made with carrot puree and rice porridge, and topped with bread crumbs) is a staple of the Finnish Christmas table. I can totally see sweetening it further with a bit of sugar or syrup and eating it with ice cream or whipped cream. Also I would be remiss not to mention an even sweeter Christmastime dish we have - it’s made with swede, otherwise known as ROOTABAGA! You boil it to death, mash it, add syrup and bake it till it dies a second time. (Very much an acquired taste.)

Whatever it is she made doesn’t look remotely appetising though.

also I feel the need to add I do actually know the correct spelling of rutabaga, it’s just somehow exponentially more funny to me to spell it the other way
Yeah in an indian restaurant I had a really nice dessert. I think it was called Gajar Ka Halwa. It was similar to your description. Grated down and sort of caramelised in the pan. And then served with a north indian style icecream. Very syrupy and soft and nice with the cream. Off topic lol but felt like sharing that because it was so damn delicious.
 
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I haven't read or watched Matilda since I was little, but I don't recall there being any cupcakes in the book/film, either. Doesn't Bruce Bogtrotter eat a full chocolate cake?
Yes he is made to eat a huge chocolate cake by Miss Trunchbull. Not cupcakes.
Anyway cupcakes are an American thing (or were) so Roald Dahl would not have used that term.
And as said above the picture is of a cake anyway 🤷‍♀️
 
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Ugh it has been pointed out before but I also really dislike her using "the best evaaar" or "my absoluuutle favourite" in front of everything she likes. Literally like a 5yo who doesnt have the scope wide enough to realize that not everything in life is tier-ranked.

The part about "perfected over many years" is so hillarious to me though. Like she pretends she is this master baker perfecting recipes, but whenever she bakes sth. in her videos its
a) burned
b) looks terrible
c) lazily slapped together from a few convenience products (tbh no shame in that but dont act like youre a master baker making croissants when you actually just roll up some premade dough and let it burn)
d) never shown because even she realizes it looks too terrible.

I cant remember even seeing a bake of hers that turned out looking half decent, and we dont even know how the stuff tastes. Its typically fake-interest-Ruby, but what I dont get is: If I had a year of unlimited time and was interested in baking I would try out so many things and actually inform myself on how to bake. (Plus maybe dont always leave the house with the oven on dafuq)
 
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In a surprising flash of self-awareness, Roobee describes herself accurately for once. ”I am vacuous.” Yes you are, Roobee. Yes you are 🥹

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Is this new obsession with baking going to last for long? I do wonder if she is going to be doing it to shill a cookbook to her fowlers along with her nature journals. She never makes anything that looks nice and it is just over done constantly. She can't even make crumble topping without it looking like she's just thrown butter in flour.
 
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In a surprising flash of self-awareness, Roobee describes herself accurately for once. ”I am vacuous.” Yes you are, Roobee. Yes you are 🥹

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I know that she means "my heart is filled with air and not with the things that I once hoped would live there", but the way she's phrased it sounds like she's forgotten the verb in the sentence.

Also helium doesn't work here, she should have used something that links to playing dress up in the clouds to be the thing that lifts her up so that the ideas connect better - nostalgia, wistfulness, even a boiled-down object that represents those feelings - birthday cake, ribbons in her hair, whatever. The reader would have understood that it was acting like helium in a poem about balloons and someone who has studied English Literature and LOVS WROITING especially should know this.
 
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