She can’t allow herself to give any acknowledgement to the valid criticisms she receives, but I’m sure at some level she does “hear” what is said about her (given that we know she reads Tattle), and that it contributes to her narcissistic approach. I’m not suggesting she is a clinically diagnosable narcissist, just that all her worst behaviours and traits are unfortunately cultivated by social media success… as tends to be the case. Like so many people who achieve some degree of fame or notoriety, she feels insecure or unworthy deep down which is why she can’t actually be herself (her real self) - or rather, doesn’t seem to have much of a real self left to be, at this point.
I have now gone back and watched a handful of her earliest videos in the wake of my couple of posts earlier in the thread about gift hauls (2018/2019), which only confirms this for me further. Was she spoilt and inexperienced back when she started her channel? Yes - but she was so, so much less curated and fake, too. She had a hodge podge of weird likes and interests; she was “uncool”, partly because she was trying too hard, yes, but partly because she actually WAS the person she was portraying.
While I’m sure there were people who would find the early Ruby unbearable (which is justified!), I’m a little older than her and I find her irritating but basically harmless. The transformation from then to the collection of stereotypes and poorly copied aesthetic trends that she is now, is… really quite something. She was so much more willing to admit ignorance, to show actual vulnerability, to acknowledge real adult interests like politics, and was just an all round more interesting person even at sixteen or seventeen than she is now.