For those of you familiar with Bondi, her new store is located upstairs in The Pacific building where Eden (vegan restaurant) used to be.
On the one hand there's a few wellness businesses upstairs - fancy gym, yoga studio etc - which would align well with the crowd she's trying to attract. But, unless you are going to said gym/yoga studio, the average person probably wouldn't go upstairs to that part of the building or even know it existed.
Perhaps I'm underestimating the draw of Kissed Earth (I'd never heard of it until I started following this thread), but the fact the old furnishings from Eden restaurant (which closed end of 2023) are still in place, tells me the venue has been sitting empty for nearly two years without anyone taking over the lease.
Let's hope Papa really is the brilliant businessman Rachael thinks he is and they pull this off...