With them being around for over ten years I don't think they'll just suddenly disappear, they'll be acquired by a software or sports brand like amazon, Nike or Adidas.
The pandemic defo made the old CEO go wild but how much more did he think they'd grow realistically? Me and my husband would never set foot in a gym again now we have the bike and tread - but we're fortunate enough to have a dedicated gym space in our house with weights, racks, bench etc so neither of us feel like we are missing anything from a commercial gym (and we hate other people!)
They've got a very dedicated subscriber base so they need to focus on them, which I think they are doing as they emailed me through the week saying I'm one of the top members, asking me to share my peloton story for their socials, a personal video off some instructors and a £100 apparel voucher!