Besides the few favoured nepo babies, models are drab. This bloke believes it's deliberate. I wonder if there's any truth to what he says.
high fashion model here - 100% truth to it. It's bloody frustrating, esp. since I constantly see people saying models today are 'giving us nothing'. True, I can't say I'm particularly impressed with my own body of work but it's completely out of our control. We get shown moodboards and I always make a point to try things out that align with the concept, but 99% of the time the image that's used is the one where I'm just standing still looking pissed off. It's particularly frustrating if you're a model that has a real interest in/love for the art of fashion because every shoot/show you do you're just told to stand still, if you try and move around or look like you have any kind of personality they (art directors, photographer, etc.) tell you to stop and go back to being boring. Bella has a good body of work in my opinion but of course she does - she first of all does all the big campaigns with huge budgets, and they're booking her because she's HER. For the rest of us they just need 1x blonde model, 1 black (Sudanese most of the time) model with short hair just to fill out the clothes. It works well for brands because they don't have to pay nearly as much, but for the average model who does not come from money, to shoot with a high end brand is a huge opportunity and most of us aren't used to getting paid that much money, so of course we say yes when a luxury brand offer you £3000 for a global campaign when our peers from years ago would get millions for the same job.
It's beyond frustrating because a lot of us would LOVE to be able to actually be good performers, but as mentioned in that text the designers don't
want the models to be recognised. When models are recognised their rates go up. They stop tolerating shit from people and designers/creative teams have to start treating models like actual people and not just figurines they can shove around, waste hours and hours of their time, shove pins into (yep this has happened to me, the person had the cheek to say "oh no, your blood's on the clothes"

) and all the rest of the nonsense your average model deals with.
I think now the only way non-nepo / celebrity models can actually have some sort of fulfilling career where they get to show their personality is if they have other interests or ventures that do well/essentially gets them the following that will bring awareness to brands they work with. You just have to have clout. On paper it sounds lucrative - my non-fashion friends gasped when I told them some of my rates (which are considered low compared to what they used to be) but since they only care about looks and are obssessed with finding 'new faces' there's no guarantee when your next job will be, you can easily go months with no work. But the second you're proactive and get a real job you lose it because your agent starts calling you at 11pm to say you need to get a eurostar to paris the following morning to go see some designer (you end up going - at your own expense btw - and don't even get the job lol.)
Frustrating times but since I'm a chronically young looking and lanky person in their mid twenties I'm still trying to make the most of it whilst I can and using it to (just about cover) essentials whilst I build my other freelance income streams. I used to get so confused when I read about models complaining about the industry because it seemed so easy, but now I'm in it I'm like OHHHHHHHH.
