There is no greed or nastiness from her though. She knows what she is talking about. I wouldn't have the same style as her but I think she is likeable and makes huge efforts with her social media.
I don't think it is fair to say she wasn't compliant during restrictions.
Unfortunately She wasn't compliant during covid. She did ridiculous PPE outfits of the day. She drove from cork to Kildare with covid herself. Counted her days wrong and was out before the end of her isolation. She also let slip the bf was up in Kildare from cork at the weekends before and after Christmas. Shes more careful now about posting him. She does appear to know what she's talking about but if you listen it's the same general buzz words all the time. I think she's morphing into Lisa, she has made a few passive aggressive digs. She doesn't bother me, I don't really watch her anymore because her style doesn't interest me and the constant sell, sell sell, with a few "stylist tips". I don't think she's too far behind Lisa, she's just not that well known yet. I liked her in the first lockdown when she stayed true to her image consultant job and said she wouldn't flog and was getting people to rewear their clothes. This time there's none of that. She might jazz it up a bit, but at the end of the day it just constant swipe up. But sure it would be boring if we all had the same opinions.