I feel like when you don’t drink/eat a particular thing for a set period of time, each day feels like a challenge because you know you still have X amount of days left until you can enjoy that thing again. I think that’s where their whole big deal stems from. I do agree it is excessive to post about not drinking every day, but when you’re trying to build up your followers and engagement I guess it’s pretty normal behaviour??
I find his content good however and they’re definitely a likeable and relatable family for many, as they’re not afraid of posting about hardships.