Jack accepted money from the NHS during a pandemic at a time when the underfunding of the NHS and lack of pay for nurses and frontline healthcare workers was at the forefront of the news. Jack never donated this money to a relevant charity.
Jack took money from a Holocaust charity, too. He never returned it, and it only went unchecked because so much focus was on Ruby at the time with her endless lies and repeat offenses. Jack kept his head down, let Ruby take all the flack and people largely forgot about it. It still happened, much as Jack would like to conveniently forget about it.
Jack lies about the extent to which he reads almost as much as Ruby does. He often struggles to review a book beyond the most vague back cover blurb and buzzword pull quotes. All the while, he proclaims himself "YouTube's Resident Librarian", because that's not egotistical or anything.
He engaged in, endorsed and encouraged all the same toxic productivity habits as Ruby, Jade, Eve and Ali did/do. He quietly distanced himself from it later to pivot to different content without ever addressing his culpability in that. It still happened, and still undoubtedly had a damaging impact on countless impressionable viewers, much as Jack would like to conveniently forget about it.
Like Ruby, and others repped by Sixteenth, he's run blatantly dishonest undeclared ads and plant reviews. He makes sure that every video is an ad and that practically none of them are clearly labelled as such prior to clicking, in breach of ASA rules. He frequently runs ads glowingly endorsing products and services he never uses.
Not to mention the time he reviewed Vee's book, coincidentally on the exact same day as Ruby, at the exact same time as Holly Gabrielle and others were shoehorning the book into their content without mention of their ties to Vee and the big conflict of interest inherent in them being friends with her, being gifted the book, invited to a big launch party (at the height of Covid, no masks present). Jack made zero mention of his ties to Vee in his review, gave it a suspicious 5 stars and could only provide the vaguest overview of the book - clearly he never read it, and Sixteenth, who manage them all, told everyone to run plant ads and reviews to drive up publicity for the book in a dishonest fashion. Jack happily agreed rather than show any scruples.
Like Ruby, he is the face of a shitty stationery company known for lazily-designed, high price, low quality, narrow selection products made by a company that is so poorly run that they frequently have massive delays, regular mass printing errors and major defects. He markets these to everyday students and encourages them to pay these higher prices for shitty tat, rather than tell them to pay less for better elsewhere. Again, his management team do the legwork for this and Jack happily agrees in exchange for money rather than show any backbone, integrity or work ethic to built a brand offering quality, affordable products.
His content for the past few years has been woefully repetitive, insanely lazy, and built on ideas almost entirely borrowed or outright stolen from other YouTubers. His whole "i review every book recommended by [insert celebrity here]"/"i read every book seen in [insert tv show here]" schtick was stolen from John Fish. John ran a video 2 years ago in which he read every book mentioned by the main character in the TV show 'You'. It got 3 million+ views. Even so, John didn't just remake this video 4,000 times and instead kept making relatively diverse and original videos afterwards. Jack, meanwhile, nabbed this idea a few months later and has spent the past year and a half running it into the ground. John also went to Harvard while Jack was rejected from Oxford multiple times. Unlucky.
Content creation is his full-time, lucratively-paid job and he has no original ideas or personality of his own, recycling other creators' ideas, rehashing outdated viral booktube trends, speaking entirely in influencer catchphrases an bad puns and getting paid off the backs of other people. Meanwhile, he created a separate channel for identical content for no other reason than he wanted additional YouTube Play Button trophies to feed his ego.
He's every bit as bad as his peers in most of the same ways.
I don’t know what it is about jake that just annoys me