Hilary Holmes

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Ambassadors are always about making the brand money, but it has to make sense. Like we’ve created a line for people who have challenges finding or using makeup. This is our ambassador, this is her story, what troubles she’s had finding make up and here’s how our product solves a problem for her.

Hilary’s approach: Here’s our InCLusiVE line of make up and here’s a disabled person who is appearing in our shoots. When asked about it she seems to say they are ‘CReaTiNg SpaCE’ and ‘StaRtInG CoNversAtIons’.

So I just looked at the website. Alignment Lipliner. The video has close ups of Elly applying the liner and then close ups to the wheels on her wheelchair. There is zero about this product that makes it for disabled people.

The wooden barrel means a ‘kinder more assured application’ and the shape of the pencil means it ‘won't roll off the bench’.

That’s a load of bull right there.
 
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Ambassadors are always about making the brand money, but it has to make sense. Like we’ve created a line for people who have challenges finding or using makeup. This is our ambassador, this is her story, what troubles she’s had finding make up and here’s how our product solves a problem for her.

Hilary’s approach: Here’s our InCLusiVE line of make up and here’s a disabled person who is appearing in our shoots. When asked about it she seems to say they are ‘CReaTiNg SpaCE’ and ‘StaRtInG CoNversAtIons’.

So I just looked at the website. Alignment Lipliner. The video has close ups of Elly applying the liner and then close ups to the wheels on her wheelchair. There is zero about this product that makes it for disabled people.

The wooden barrel means a ‘kinder more assured application’ and the shape of the pencil means it ‘won't roll off the bench’.

That’s a load of bull right there.
If she was all about “inclusivity” “accessibility” and having “powerful conversations” she would have invited disabled bodies to all of her launches but this is the first time she’s done this
 
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Ambassadors are always about making the brand money, but it has to make sense. Like we’ve created a line for people who have challenges finding or using makeup. This is our ambassador, this is her story, what troubles she’s had finding make up and here’s how our product solves a problem for her.

Hilary’s approach: Here’s our InCLusiVE line of make up and here’s a disabled person who is appearing in our shoots. When asked about it she seems to say they are ‘CReaTiNg SpaCE’ and ‘StaRtInG CoNversAtIons’.


So I just looked at the website. Alignment Lipliner. The video has close ups of Elly applying the liner and then close ups to the wheels on her wheelchair. There is zero about this product that makes it for disabled people.

The wooden barrel means a ‘kinder more assured application’ and the shape of the pencil means it ‘won't roll off the bench’.

That’s a load of bull right there.
Yes such a transparently cliche stereotype of a disabled person. Elly is who she is, but there’s a reason Hilary has used her and her wheelchair as the ambassador and that’s because wheelchair screams differently abled. Forgot the blind person who might only wear glasses, or the invisible disabilities, they don’t get sales as quickly. This is all another marketing scheme - which if it does help people in the disabled community apply makeup easily and feel included great - but Hilary is not a ~wonderful person~ for doing this. She will drop it in the next few launches like the other minorities she used to use to make her money
 
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Or maybe a burns victim like Steph Browitt who was burnt in the White Island Volcano, or Carly Findlay? But then she’d have to spend a helluva lot longer on developing a product actually fit for purpose for this audience.
 
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I did think wouldnt Sophie Delizio have been great to feature in the campaign. Especially if she was able to hold and use the liners
 
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Speaking as a mua I’ve used the primer and it’s not that good. The Kmart one is better and it’s $6 for brightening. The blushes I don’t like, NARS liquid are beautiful and blend seamlessly, ELF are $16 and great. Both don’t have ceos whinging about stuff all the time (I know they are loaded but too much info HIL).
The lipliners use minorities in good faith not for money making. Braille on lipliners? Those who require braille usually struggle with liners and could be legally blind. I know my friends boss is! She does lipgloss and admits she “misses” she’s so funny and honest when it comes to that stuff. Says if she can’t see it who cares!
 
Speaking as a mua I’ve used the primer and it’s not that good. The Kmart one is better and it’s $6 for brightening. The blushes I don’t like, NARS liquid are beautiful and blend seamlessly, ELF are $16 and great. Both don’t have ceos whinging about stuff all the time (I know they are loaded but too much info HIL).
The lipliners use minorities in good faith not for money making. Braille on lipliners? Those who require braille usually struggle with liners and could be legally blind. I know my friends boss is! She does lipgloss and admits she “misses” she’s so funny and honest when it comes to that stuff. Says if she can’t see it who cares!
Agree I’ve used her products and they’re truly not that great. If you have oily or textured skin the primers are going to be horrible for them. The price point on the liners is insane! So over priced! Not even some high end brands are as expensive!
 
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Agree I’ve used her products and they’re truly not that great. If you have oily or textured skin the primers are going to be horrible for them. The price point on the liners is insane! So over priced! Not even some high end brands are as expensive!
But “accessibility” 😂
 
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The Primer is trash! I purchased it after Clem Ford recommended and was so sad, so drying and doesn’t do anything it claims
 
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Hilary on the Holme beauty page talking about how much time and money adding the braille to orders is taking.
Apparently they’re getting 100’s of orders a day asking for it and if this continues they’re going to have to change things. So let me guess this straight, she decided to run with her latest money making scheme/campaign which is now disabled bodies and the visually impaired, she’s spoken about accessibility and inclusivity and all the big words Hilary loves to use and now that it’s taking up too much time she’s going to boycott it???
 
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Hilary on the Holme beauty page talking about how much time and money adding the braille to orders is taking.
Apparently they’re getting 100’s of orders a day asking for it and if this continues they’re going to have to change things. So let me guess this straight, she decided to run with her latest money making scheme/campaign which is now disabled bodies and the visually impaired, she’s spoken about accessibility and inclusivity and all the big words Hilary loves to use and now that it’s taking up too much time she’s going to boycott it???
Or they offered it at first to LOOK inclusive, but now don't want to do the work?
 
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Hilary on the Holme beauty page talking about how much time and money adding the braille to orders is taking.
Apparently they’re getting 100’s of orders a day asking for it and if this continues they’re going to have to change things. So let me guess this straight, she decided to run with her latest money making scheme/campaign which is now disabled bodies and the visually impaired, she’s spoken about accessibility and inclusivity and all the big words Hilary loves to use and now that it’s taking up too much time she’s going to boycott it???
Are you really surprised???? This is HH all over … preach preach preach but when it becomes too hard it costs her too much money then she pulls out. You can’t have your cake and eat it to HH. If you wanna use the big words and show up with the big kids you gotta stick to your word
 
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God, not everything has to be a conversation Hilary. You can choose to use self-serve or choose to be served by a cashier, yes even at Target! Also kids love to help scan items at self serve, make a game out of it. It’s wholesome.
 
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God, not everything has to be a conversation Hilary. You can choose to use self-serve or choose to be served by a cashier, yes even at Target! Also kids love to help scan items at self serve, make a game out of it. It’s wholesome.
If she's so against them, then why is she always using them and filming herself?
Be the change you want and go to a checkout with an employee
 
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Wasn’t our leading lady going to boycott woolies and coles anyway??? Or was that more performative crap coming out her mouth!
 
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If she's so against them, then why is she always using them and filming herself?
Be the change you want and go to a checkout with an employee
You could see an employee in the background manning the self serve who I’ve seen offer to scan people’s shopping before, like it’s truly not that deep. How’s the customer service engagement when buying a primer online?
 
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I’m gonna talk about two idiots in this one post. Hilary Holmes and Katie parrott - a morbidly obese “influencer” who prides herself on having a “sustainable” fashion brand all the while jet setting across Australia at any given chance and never saying NO to anything free. So Hilary has started sending her pr packages out to influencers, Katie has received her box and in her stories has openly said that lip liners isn’t something she really uses or gravitates towards 🫠🫠 let’s talks about Hilary now, who came onto her stories last week and complained that braille was costing too much and they’d have to stop doing it but is more than happy to gift an entire pr box with braille on it to an influencer who doesn’t even use the products or need braille! . Make it make sense please
 
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