Ambassadors are always about making the brand money, but it has to make sense. Like we’ve created a line for people who have challenges finding or using makeup. This is our ambassador, this is her story, what troubles she’s had finding make up and here’s how our product solves a problem for her.
Hilary’s approach: Here’s our InCLusiVE line of make up and here’s a disabled person who is appearing in our shoots. When asked about it she seems to say they are ‘CReaTiNg SpaCE’ and ‘StaRtInG CoNversAtIons’.
So I just looked at the website. Alignment Lipliner. The video has close ups of Elly applying the liner and then close ups to the wheels on her wheelchair. There is zero about this product that makes it for disabled people.
The wooden barrel means a ‘kinder more assured application’ and the shape of the pencil means it ‘won't roll off the bench’.
That’s a load of bull right there.
Hilary’s approach: Here’s our InCLusiVE line of make up and here’s a disabled person who is appearing in our shoots. When asked about it she seems to say they are ‘CReaTiNg SpaCE’ and ‘StaRtInG CoNversAtIons’.
So I just looked at the website. Alignment Lipliner. The video has close ups of Elly applying the liner and then close ups to the wheels on her wheelchair. There is zero about this product that makes it for disabled people.
The wooden barrel means a ‘kinder more assured application’ and the shape of the pencil means it ‘won't roll off the bench’.
That’s a load of bull right there.