I think over lockdown she tried very hard to become an ”influencer” and move away from the weight watchers stuff. Her mistake was using that account to do so, her followers are likely weight watcher followers so to start culling them as she did, was plain rude.
She went about the whole thing in an odd way, demanding fees and calling out others instead of being herself...
I also wonder if she was called out at work by her colleagues or employer, because she was meant to be wfh but never did!