Gusto sure aren't an Amazon, it's fools that keep pumping money into it to keep it running. Even a child could see that wework wasn't a tech company and had huge risk with no chance of a huge profit.I don't think it matters how much a company is worth. (Theranos and Wework come to mind).
Making losses over all is still a loss.
"The business does, however, remain loss-making, "
This is the problem here:
"Currently a box of two recipes to feed two people costs £24.99, which works out at £6.25 per portion. "
"Unable to pay himself a wage for the first three years, he says he survived on "insane levels of optimism". His wife was practically a saint to stay.
MP did a AD recently with them though. Think the OD's are scrapped off that list now.
We're still in a period of high spending - new cars everywhere, people buying luxury brands, interest rates near zero and ppi money still sploshing around. Come a recession people aren't going to keep paying 5-10 times the cost of buying ingredients yourself for those £6.25 small portions. If you're actually time poor supermarkets sell fresh meals that are all the same ingredients for less than half the price. I wonder if we should have a gusto thread