Genuinely, I think if she made a post/video properly acknowledging her privilege and how connections and wealthy parents got her to the top, then she would win back a lot of her old fans and her businesses would probably do better. You can just tell that she was a child who never got told 'no' and now it's really damaging because she sees constructive criticism as a personal attack on her and her business. Every young start up company has teething problems, I don't know the details of this, but I remember someone saying that Gymshark had loads of issues when they first launched - it's normal! The first few years are complicated and it's a process of trial and error, but Grace refuses to see that and believes that her 'babies' will be brilliant from day one. I'm watching one of the old videos right now and honestly I miss that Grace - I actually really liked her at this point, she was a relatively normal (albeit very privileged) 20/21 year old girl, offering advice and just creating study videos on YouTube, but she's let having businesses go to her head and can't see that she's becoming more and more unbearable. When even her most loyal minions quit supporting her - and this will happen at some point, it's inevitable - she will realise that you can't alienate fans and then still expect to have a customer base