I honestly can’t get my head around it. I thought that for “average” people in the Western world (not super religious, etc) coming out as gay is no longer a huge problem.
(But then you look at Rebel Wilson coming out at 42 and remember that, actually, even in celebrity circles, being gay or lesbian is still considered a massive barrier to a successful acting career).
I think it’s the modern imagery of the advert that bothers me. Or the fact they’re trying to rebrand a derogatory term like “bearding” into a nicey-nicey word like “bynding”
Whatever it is, it’s regressive and homophobic.