The twins are clearly very business minded. Some of their choices (cake jars for unused bits of cake etc) are savvy and you could argue, good because of reducing food waste.
But, they ethics really don’t sit right with me. If they were a larger company they would have to display nutritional information and I’m guessing that would be pretty shocking.
At a time where we have sugar taxes, people are becoming more aware of what is healthy or not they are pumping so much sugar, fat and almost completely ultra processed ingredients into what seems like mainly a younger demographic. They market themselves as a fun, small bakery which sells hand baked goods, which should at least mean decent ingredients but that’s not the case at all. And I’m not talking about the price but the quality of their ingredients. It’s all chemicals. I’d be shocked if they hadn’t heard of ultra processed food and didn’t know what they were putting into their products. It’s just all addictive crap and I’m guessing they just don’t care.
And now, a story about adding clearpay/klarna to their website. No one should be using finance to buy crappy brownies. They know this. We know this. But they are greedy and don’t seem to have a conscious. I don’t want to criticise a seemingly successful woman run business BUT at the same time their customers are mainly younger women/girls and they seem willing to continually exploit this audience.