Emma Hill

[Emmas83]

All the stuff she’s doing to her house and it still looks crap! It really shouldn’t take that much effort to make your whole house beige and black!

 

[poopettemetis]

I just watched 30 seconds of her new video of it takes her that long to put together some jeans, a jumper and some trainers she really has to much time on her hands!!!!

I got as far as “organize your closet by color” then clicked out. I can’t with the repetition of her tips and suggestions and checklists. We get it, you’re anal about organization and it takes you half a day to pull on a sweater, a pair of pants and some shoes. Mooooving on.

 

[poopettemetis]

If Emma is really serious about being on the sustainability bandwagon, she needs to do better than supporting shitty fast fashion brands because they pay her and give her free clothing.

 

[meowmeowbeans]

She made a huge deal about running the marathon, made videos on the charity she was donating to, the application process, workout gear haul, etc. It wasn't until after she ran the marathon that she wrote a long blog post about it, basically confessing that she was bogged down with anxiety the entire time and didn't train at all, even though she kept promising her viewers she'd share her training regimen. She did run and finish the marathon, but the whole thing was really irresponsible.

 

[poopettemetis]

 

[Squishypotatoes]

Watching it now, Emma seems quite awkward and unhappy. Which leads me to think something else is going on behind the scenes. I don't know if it's just me but something seems different about her face, maybe it's just weight loss and the fact she has no phone *cough* Instagram *cough* in front of her face.

Her update seems quite patronising the way she goes on about being a creator and having to be in the mood to film. Must be nice having a job where you can decide not to do anything if you aren't in the mood. No structure on the upload days because that is too much pressure.

I know there has been a lot of speculation about her and Simon, if there have been issues in the marriage the no vlogging thing makes a lot of sense.

I know I've said it before but this video really highlights how incredibly privileged they are. She's had several months in which she/they could have taken the time (some of it anyway) to seriously think about their direction going forward.... instead of "uhm,uhm, well we're not quite sure but maybe Wednesday and Sunday, but we don't want to set things out as that's too much pressure etc etc" . If you're not ready, don't post a video until you well and truly are!

I'm not quite sure what content she has planned going forward, as there are really only so many times people will watch a blazer/jeans/coats collection video;her style is incredibly monotonous now and most of her house now appears to be in the same shade.

The only plus point (I will give Simon a point for this) is that the Disney prints are at least more visually interesting than the generic cookie cutter desenio ones on every wall before this makeover.

 

[2xblended]

It's painfully clear that she was contractually obliged to return to YT for that Curated collab. It's ludicrous that she's disappeared again. How insulting to her loyal fans that she's so hot and cold with them.

What I don't understand is the way she's addressing this. A normal person would put up a video explaining that she's feeling unhappy with her current content, taking this time to re-evaluate things and will return with a new creative direction.
They might even specify the exact amount of time they'll be away for; giving their followers a clear idea of when to return but, more importantly, giving herself a concrete deadline to work to so that she's not just sulking/lounging/half-arsing her life.

She could either drop YT- which she won't because it's too easy and lucrative- or literally switch up her content to something entirely different since she's so clearly unhappy with what she's currently producing.
Yes, she'd lose some followers but not nearly as many as she'll lose being the unprofessional, stroppy and sulky git she's being right now.
More importantly, if she started producing content she actually enjoyed, her quality of life would improve dramatically, which far outweighs those $$$ she's trying so hard to sustain. Her new content would attract a new audience and the money would come back.
Not to mention, a ton of her original followers have grown up as well, and surely they are as bored and fed up as we all are of the same formula she's so rigidly sticking to, so that group of followers would stick around for the newer stuff, too.

I don't get why she hasn't done precisely this. I just don't understand. If you're so clearly unhappy, do something about it. Hiding, snapping at people who notice you're hiding, then coming out of hiding whenever you need some revenue, is not going to fix the issue. What a wasted platform. What a wasted life.

 

[meowmeowbeans]

She's trying to fill a hole because she's unhappy and unsatisfied and has a meaningless career. Shopping gives her a dopamine rush, especially when there isn't as much to look forward to these days.

 

[Tally-ho]

For f*cks sake she's at it again with these wardrobe switch overs!! Are people actually finding this interesting? The first one was alright I guess, but to do it 2 times a year for at least 3 years now just feels so lazy (as in "I don't know what to film, lets just chuck in a video of me moving clothes around, faffing and babbling away").

 

[poopettemetis]

For f*cks sake she's at it again with these wardrobe switch overs!! Are people actually finding this interesting? The first one was alright I guess, but to do it 2 times a year for at least 3 years now just feels so lazy (as in "I don't know what to film, lets just chuck in a video of me moving clothes around, faffing and babbling away").

And because she’s so sUsTaiNaBLe now, it’s the same stuff organized in the same way. We know you have 50 pairs of jeans and 20 blazers...and they all look the same.

 

[Pulltheotherone]

4-6 hrs ?
wtf !

I have had to turn it off. What utter crap.
just aimless nasal bullshit clearing endless same same clothes stuffed in the IKEA wardrobes and shoe wall oh and not forgetting the “ Chanel “ shelf
She doesn’t even go out ( even pre COVID ) except to stand around London having her photo taken. Jesus she grates big time.

 

[PeterF]

So your telling me, to be warm when it's cold.... I can wear layers and thermals...... mind blown

 

[HippyHoppy]

I do find her videos uninspiring but more importantly she does sound and act as if she does have mental health issues. I wish her well but I can no longer watch her as she does make me feel uncomfortable.

 

[Noellie009]

I'm kinda shocked about her looks in this Wardrobe Planning video. She looks like she can hardly keep her eyes open, is she ok? The Tired Mom look also makes her come across very uninterested and she's explaining things almost in an angry tone. Watching her doesn't put you in a good mood at all, it's like she's talking about a very tiresome divorce and not about inspirational style and feeling good in nice clothes.

And the hair is just a big... yikes. This look is not that cool, nonchalant 'I don't give a f*ck' kinda thing, it's pretty firmly in the 'I've complete lost the plot' territory.

I had to take a look at her video and you’re right, it really did seem as if she couldn’t keep her eyes open. She didn’t sound welcoming or excited she just seemed tired and lifeless. I know people are depressed, anxious, uneasy especially coming off of such a terrible year but yikes maybe she needs to just give up being on YouTube. She comes across as uninspired and completely over it.

 

[meowmeowbeans]

Is Emma pregnant? Like Anna, jeans loving Emma has suddenly started wearing slouchy trousers, mostly elasticated. She even mentioned bloated belly. Her boobs are a bit bigger etc. I know most people were talking about her losing weight but I cannot really see it. On the contrary, I've noticed she put on some weight since the beginning of the year. She's also purchased a treadmill, will that be another Anna's Peleton fail??

Really, really doubt this. Emma is the last person I could see wanting kids. She’s already got 5 dogs, a job she hates, problems maintaining a healthy mental state, and a husband who is... there. She is the most joyless person in the world, and hopefully is self aware enough to know that bringing a child into the world is not going to cure that.

 

[motherofdonkeys]

With the home account and the travel vlogs, she's definitely dipped her toe in the water on moving into more lifestyle territory, problem is, subject matter and inconsistancy. Subject matter as most of their travel has involved Disney, and inconsistancy as when they went to Japan, what could have been one of their most interesting travel volgs, they vlogged the first day, then stopped as Emma had a melt down.

Now, fair enough on the melt down side, but how would that go down in an emplyment scenario?, saying to your boss, 'I can't work this month as my heads not in the right space'. Everyone has ups and downs, that's life, but Emma seems to have more downs and if it really has become debilitating, I hope she's getting help and support.

Still, income wise, it can't be bad given during lockdown, they're still making big purchases. My furlough money won't stretch to a Celine handbag.

 

[meowmeowbeans]

Remember when she did her whole wardrobe "minimization" clearout earlier this year? She's probably replaced all of those things by now with new purchases. While I was trying to find the minimization video to see how many blazers she had, I unintentionally came across another video where --surprise!--she's wearing a sweater almost identical to her new cheap H&M one. It's like lather, rinse, Depop, repeat with her!

 

[Toriagloria]

Shes so strange, she totally played up to the whole missing simon saga. So monotone and slow when she talks, drives me mad. Not as mad as the way she dresses as if she is twice her age, horrific!

 

[meowmeowbeans]

Emma: "Arket does have a few trendy items, but they're classic styles you can wear year after year..."
Also Emma:

 

[ELFILY]

The problem with influencers is that once they’ve had enough and they want to leave, they can’t because they won’t ever get a proper job so they’re stuck. And so they keep going but it’s with no effort. One video every two weeks and they just take outfit pictures to keep them going.