M&S will never bow to the little people, aldi are so much more relatable I understand taking it seriously, chocolate caterpillars are a serious matter, but I expect this is going all the way to the high court... Again.
I think it does explain why M&S is in the state it's in. They move slowly while other retailers (especially fashion) move nimbly.M&S will never bow to the little people, aldi are so much more relatable
They do Leo lions and they are actually better than Percy pigsM&S are joining in the banter now on Twitter.
Be prepared for M&S dropping this action. The public don't care and we know very well what we're buying and where we're buying it from.
I don't think I'd walk in Aldi and pick up a Caterpillar cake and be surprised it wasn't an M&S Colin one!!
Aldi need to start on Peter Pigs and really get M&S going
I'm so furious that we don't have aldi to compare the two I would gladly do a taste test for tattle. I would avoid tescos if I'm honest, but I've been craving a chocolate caterpillar since this story broke, so beggars can't be choosers.I think it does explain why M&S is in the state it's in. They move slowly while other retailers (especially fashion) move nimbly.
They've probably got a meeting Monday morning and will eventually drop the case and try to back down in the least humiliating way possible.
I saw the Tesco chocolate catapillar cake on offer tonight , kinda tempted as you can't get a Cuthbert for love or money but at the same time did look like a Swiss roll covered in nasty veggie oil chocolate frosting with sicky fondant stuck on.
We love the Leo lions. Lidl do hippos which are nice tooThey do Leo lions and they are actually better than Percy pigs
Maybe you could try to find Colin in a jar.Colin the Caterpillars were all sold out at my local M&S Food. I wonder if they've had an increase in sales?
This is photoshop, I hope you know that. Teeth are too good
and the paternity test says .....
I saw M&S telling people on insta these have 400 calories a serving...and a serving they say is half a jar . Sack the lot of their PR team!
I spat out my drink
Are ye not in the UK or Ireland?Never had one either but my brother and I are still both #Teamcolin .
duck sakeM&S are joining in the banter now on Twitter.
Be prepared for M&S dropping this action. The public don't care and we know very well what we're buying and where we're buying it from.
I don't think I'd walk in Aldi and pick up a Caterpillar cake and be surprised it wasn't an M&S Colin one!!
Aldi need to start on Peter Pigs and really get M&S going
This Colin Vs Cuthbert drama has made my
week.
Agree, this is so interesting from the business perspective. The fact Aldi pounced, at the weekend, with a blinding social media strategy that encouraged all major food retailers to join in. When clearly M&S are not sure how to respond. One can only imagine all sorts of serious weekend conferences / calls /meetings that have taken place with M&S senior management teams, head of marketing, external PR consultants, legal teams etc. All over a flipping caterpillar cake
Definitely a great lesson in the need to adapt to situations quickly and great use of social media by Aldi. They have taken the wind out of M&Sβ sails completely.
I am also from the UK too, but for almost 30 years (I'm 29 now) my parents have always bought our birthday cakes from the same family bakery in Golders Green ( Carmelli's ). The last one we ordered. My best memories as a kid include running straight to the fridge first thing in the morning the next day for left over cake.I spat out my drink
Are ye not in the UK or Ireland?