Does every single post have to some self righteous lesson in for her followers. Whether its the fact that sales are beneath her or being brave for wearing a dress (i really doubt that she got messages like that but you never know!). Everything comes across so contrived with her even her language. She refers to the builder that did their renovation as their beloved builder and Dublin as Darling Dublin. Who talks like this!?
- Notice
Her prices have sky rocketed and she does very little if any sterling silver anymore. It's all white gold or gold. I mentioned on another thread I received a Chupi necklace for my birthday and it broke after 4 months. It was repaired but given she markets the jewellery as "heirlooms" the quality isn't there.
I also think she is doing nothing for her brand by using her own image so much on instagram. You can always tell when its her hand as she always has the same nail polish on. I know she created it but I think it comes across as unprofessional and it would turn me off making a purchase.
I also really dislike when she shares the personal stories of her customers. So often they come across fake and made up. They are always over done and oh so romantic or a story of a strong, independent woman. It's never that someone just wanted to treat themselves. Also who really spills their guts to the sales assistant? I often buy jewellery to mark an occasion but I never chat to the jeweller in detail about the reason. Another blogger I follow called her out on one last year as it was about a guy snooping on his girfriends phone to see what engagement rings she had liked or something like that.
She has a personal page too and I can't quite explain why but she grates on me.
I also think she is doing nothing for her brand by using her own image so much on instagram. You can always tell when its her hand as she always has the same nail polish on. I know she created it but I think it comes across as unprofessional and it would turn me off making a purchase.
I also really dislike when she shares the personal stories of her customers. So often they come across fake and made up. They are always over done and oh so romantic or a story of a strong, independent woman. It's never that someone just wanted to treat themselves. Also who really spills their guts to the sales assistant? I often buy jewellery to mark an occasion but I never chat to the jeweller in detail about the reason. Another blogger I follow called her out on one last year as it was about a guy snooping on his girfriends phone to see what engagement rings she had liked or something like that.
She has a personal page too and I can't quite explain why but she grates on me.
kidneybeans
Active member
God that's so odd and unnecessary. What point was she trying to make hereThis is what a warrior looks like…..SLIM blonde woman???? Really feminist Chupi? What if she put on a bit of weight, would you value her less??
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Even the "magic" of the handwritten card today. I just find her sickly sweet. A lot of people keep handwritten cards and notes. I dont know why she is so surprised her mother kept it.
And a lot of her favorite cards look so new. One is even in the plastic. I have notes from my schoolfriend that died when she was 16. I have recipes handwritten by my aunt who died far too young over a decade ago. I have countless notes and birthday cards from over the years as do most people.
I find her obession with heirlooms which is part of their branding in Chupi odd. I feel with her everything has to have additional meaning. Her jewellery cant just be normal jewellery. Heirlooms become heirlooms because of their meaning you dont create them Chupi. Your customers create them with their memories. I have a 15e euro ring I bought in Argos over 20 years that my best friend who passed away coincidentally had the same one. It was given to her as a gift. The gift giver had a mutual connection to both of us which was unknown to us before my friends death. The ring was cheap and is battered from daily wear but its a heirloom to me. Something doesnt have to cost hundreds or thousands of euro and be handmade to become an heirloom. I feel she justifies her prices by making out they are heirlooms.
Edited to add I'm sure that is the type of story she would love to have with Chupi rings but its good ol Elizabeth Duke from the Argos catalogue. I was probably 11 or 12
And a lot of her favorite cards look so new. One is even in the plastic. I have notes from my schoolfriend that died when she was 16. I have recipes handwritten by my aunt who died far too young over a decade ago. I have countless notes and birthday cards from over the years as do most people.
I find her obession with heirlooms which is part of their branding in Chupi odd. I feel with her everything has to have additional meaning. Her jewellery cant just be normal jewellery. Heirlooms become heirlooms because of their meaning you dont create them Chupi. Your customers create them with their memories. I have a 15e euro ring I bought in Argos over 20 years that my best friend who passed away coincidentally had the same one. It was given to her as a gift. The gift giver had a mutual connection to both of us which was unknown to us before my friends death. The ring was cheap and is battered from daily wear but its a heirloom to me. Something doesnt have to cost hundreds or thousands of euro and be handmade to become an heirloom. I feel she justifies her prices by making out they are heirlooms.
Edited to add I'm sure that is the type of story she would love to have with Chupi rings but its good ol Elizabeth Duke from the Argos catalogue. I was probably 11 or 12
Mooordgirl
VIP Member
Everyone is entitled to spend their money as they see fit. If some one on "notoriously low" salary saves up for something they really want, good for them, i hope they enjoy it loads!
I totally get that you dont value her stuff, i wouldnt either, but i have things that others would consider 'mad money' and i adore them! Each to their own!
kidneybeans
Active member
Such a good point RE RTE acting like a glorified lost and found here, to the benefit of a private company. Now a thin-skinned ceo is whining about trolls while Gerry here is right, we paid for this advertising!
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Fifimcred
Well-known member
I'm was actually taking a dig at what she said "F&f of all places" I completely agree her baby looks cute in the coat and F&f have great kids clothesHer baby looks really cute in that coat. F&f do nice kids’ stuff & it washes well. They grow out of it so quickly. Not trying to argue here, I just like their kids range
GreenFlamingo
VIP Member
Sorry but marketing and story shouldn't be adding a couple of grand to ring prices
I've no skin in the jewellery game but it's clear to anyone who does even basic research before buying that Chupi is way overpriced for the materials used.How can you laugh?
There was once a little girl, a princess actually, made of moonbeams and smiles and genius, and that little girl, princess actually, had a dream.
Her dream was one day to market herself in just the loveliest ways. And to have a lovely BRAND just like herself!!!
AND she thought it would some day be just lovely cross marketing for her brand and just so gorgeous really to glom onto/help Women’s Aid, a not really fluffy organisation helping really vulnerable people who are not properly protected by the State. (Mean!)
She would launch a massive fundraising game to help! So much lovely money from gorgeous and nice supportive people.
And if there were any basic problems with the game, eg with the Ts and Cs of the fundraising platform (mean!), and the destination of the funds or the gorgeous prizes was not clear, then she would have the original post inviting donations removed! Things actually never having happened is so sweet, it filled the little girl’s, a princess actually, heart to bursting.
And all the lovely actual PR the unhaving happened things generated was just SO gorgeous at leveraging people’s hatred of that crisis in which patriarchy leaves vulnerable women — and, crucially,
those people’s wish to support those women.
The PR and branding effects could even transmute those people’s wish to support Women’s Aid into a desire for and even PURCHASES of the princess’s overpriced jewellery.
The princess had been just SO lucky and she was GRATEFUL.
How can you laugh at this? (Mean!)
Seems very strange to me that a company that laid off so many of its staff - days after Christmas, with no pay - are spending money doing up a store they just bought, and winning retail excellence awards. Within the same calendar year. Must be a real slap in the face to the women she treated so badly.
livelaughloveXO
Member
If she bangs on again about how quirky and different she is for wearing dresses all the time… wearing unironed dresses and sequins and calling everything darling, would she ever calm down
HiddenValley
Chatty Member
Aya's coat comes from "Tesco of all places!" I used to like Chupi but she is so detached from reality. It's OK to be someone who buys expensive items, just don't be so sarcastic about the stuff that normal people can afford.
googlefish
Active member
We missed a trick not playing Chupi bing on IWD 
eye wateringly expensive brand promo
Prada bag full frontal
Amazing wonderful fabulous girls doing it for themselves
Just soooo soooo soooo magical and wonderful and girly #feminism
eye wateringly expensive brand promo
Prada bag full frontal
Amazing wonderful fabulous girls doing it for themselves
Just soooo soooo soooo magical and wonderful and girly #feminism
How can she be kind while blocking someone who legitimately asks why she is looking for free labour? Why do kpmg support these frauds? I walked by her store in powerscourt yesterday and the upstairs is completely empty. One chair in it and she’s day day out saying how she’s building her empire.
Also her mother is nothing but a woke pretend feminist who has lived off a trust fund her whole life
Also her mother is nothing but a woke pretend feminist who has lived off a trust fund her whole life
GreenFlamingo
VIP Member
Her story the other day about Aya preferring a "hideous" bear with colourful buttons from her granny instead of Chupi's "Scandi wooden toys" . Kids love colour and noise and different textures Chupi, it's literally how their brains develop! Mother of God.
. Kids love colour and noise and different textures Chupi, it's literally how their brains develop! Mother of God.tippingpoint
VIP Member
No one
Absolutely no one
Chupi “BUT I DIDN’T FIT IN AT TOPSHOP”
Absolutely no one
Chupi “BUT I DIDN’T FIT IN AT TOPSHOP”
Miss_munster
New member
I got my 2 CT grey diamond engagement ring back in 2018 and it was around 3,500 at the time but now the same ring is almost 12,000 euro which is ludicrous. As much as I love my grey diamond, I recognize that this is a complete rip off. We had one of the gold coins to use that we got from last back Friday so my husband bought the moon crescent necklace for me and we here horrified to see how small it was when it arrived. The chain was significantly shorter than advertised , it was like a choker around my neck. The retail value is over 450 I think and the gift coin was worth 300 but we will definitely be sending it back. It's so small and flimsy , cannot see how it warrants that price tag. As the business has scaled up , it's lost its magic for me and seems to be driven more by greed now.