Caroline O'Neill - DiggMama

[Such a Vibe]

So disingenuous that woman “I’m doing it to help you all” no you’re doing it to get the house kitted out for free

 

[AFlyOnYourWall]

Maybe she just doesn't have d money to spend on these stays & has more important things 2 spend money on? I know if my family was offered free trips/things, I'd be taking them too, whether I had d money for them or not. Yeah she can do d talk & can be annoying but out of all d influencers out there she comes across quite normal, doesn't put up a front like d rest & no airs & graces.

If you believe that, you’ve had the wool well and truly pulled over your eyes. She has the money, she just chooses not to spend it on her kids or breaks away. Why? Because she gets gifted them for free. But have you ever seen her return to any of the places or businesses that have given her free things to spend her own money in? No. Because she doesn’t care and she’s greedy. How do we know she’s comfortable and has no shortage of money? Because she’s building a new build home. She doesn’t need it. She already lives in a lovely detached home in the country side with a good sized garden. She just wants it. She exploited her children online to get likes and views and a big following. Those two boys were used for content from the minute Caroline realised it would get her a quick buck. We don’t see them as much anymore. Why? Because they’re older, have lost the ‘cute’ looks and personality, and aren’t as appealing anymore. She has Tess taking over the reins now. She does the Digg Christmas campaign every year because it’s good for her image. Does she spend or donate any of her own money? No. It’s the money of her followers that makes her look good. Don’t think that just because there’s ‘no airs or graces’ about her that she isn’t like every other influencer out there.

 

[Duchesspink]

We are putting in a new bathroom, making an ensuite where there isn't one and we need three rooms plastering.
I wouldnt set foot near anyone who has given her freebies for her house, won't use JP Corry or tilemarketbathrooms either as they've supplied aisleen dreamdiy.ie for her whole house and her dads too.
Gifting to grifters means we are being asked to pay more.
They can fuck off.
I'm at the self build show tomorrow. Can't wait to see Caroline's kitchen plans in situ. (Said with sarcasm of course)

 

[Duchesspink]

Well we all saw that coming.
I'd say the granite windowsills were also gifted given she made such a song and dance about them.
Caroline you aren't taking us on a journey to help us make decisions and save money. The only person saving is you and Gérard.

Your followers aren't stupid ffs.

 

[Duchesspink]

Instagrammer 14 you've got me thinking about the Christmas campaign and making a difference.
Wouldn't it have made a huge difference to people in the local area who need heating upgraded to have had big shout out on Caroline's page and we could see them install her heating that she pays for whilst giving the free system to someone who needs it.
Same for the kitchen/bathrooms etc. How good would that have looked for those companies and it would do a power of good for people who can't afford it, benefitting from it.

It's obscene to run a charity campaign whilst taking tens of thousands of pounds worth of free goods and services that could benefit others.

 

[Melter22]

Wait and see the backlash she gets when she starts her Christmas campaign. Wasn’t last years slogan about how people have to choose between heating or eating yet here she is bragging about building a new house and all of the top spec going into it, that’s she’s likely getting for free! Then she’s gonna guilt trip all her followers into supporting her campaign?? Away on Caroline, I’ll support the local charities myself by giving directly to them. Not feeding your ego!

 

[beeswing101]

Trying to say she’s doing it to help other people with the costs of building. Seriously Caroline?! Stop with all this crap that you are so caring for other people. You are doing it to save YOURSELF money or to make money for yourself. Plain and simple. Anybody that thinks she is doing it because she’s so good needs serious help.

If anything that would put me off using that company; the fact they can ‘gift’ her the heating system why would you want to give them your hard earned cash!

 

[LurkingLuke]

I had to laugh this evening - my mam is close to 70, uses Facebook and has come across Digmama in recent months.
She was giving out to me about her this evening - she said “this DigMamma one, why is she getting all this free stuff and the cost of houses these days? And her on complaining people were giving her a hard time, would she wheest and go away off her phone if she doesn’t like it”

She doesn’t realise she’s speaking for the country when she said it

 

[Mary Kate]

This is why she didn’t set up a new page for the self build. She would have had to build up the followers and wouldn’t have the bargaining power she has now. “I have 65k followers on Instagram…. So give me this and that for free or cost price and I’ll mention your business”

This is why she didn’t set up a new page for the self build. She would have had to build up the followers and wouldn’t have the bargaining power she has now. “I have 65k followers on Instagram…. So give me this and that for free or cost price and I’ll mention your business”

The only reason she got all those followers was coz she pimped out Darragh with his busy man speil, which was hilarious to be fair.

 

[Such a Vibe]

“I hate talking about this, I hate it!!!” Course ye hate it 🥱🥱🥱 JUST BRING ON THE FREEBIESSSSSSS and you loyal wee peasants sit down and say nothing to me about it please I’m a down to earth wee country grafter ye know? She’s getting a new build house half kitted out for free and expected no backlash? Away and catch yourself on Caroline, life doesn’t work like that - everyone has challenges at work

 

[Justherefortittle]

See she’s trying to make even harder than usual to make Tess the new entertainment prodigy!

 

[Wee Nora]

Caroline is such a martyr getting all these free products to help the rest of us out. How could we ever pay full price for the products she gets #gifted without her? It’s practically a public service. Thank you Caroline

 

[Allthebestguys]

Did anyone else literally laugh out loud when she said about the light in the kitchen. Which would be good when she’s recording her cooking videos it’s not the lighting that’s the problem Caroline lol

 

[MrsH71]

What I don’t understand is why so many people are willing to spend £70/80 (can’t remember how much the tickets were) to go to this day out when half the people there are other “influencers” who all go for free!! Is that why the price is so inflated, to cover their free tickets? Where does all the profit go?

i know it seems petty on my behalf but I am now going out of my way to avoid any company that uses influencers, drives me insane

 

[Smck91]

As someone who has put their life on hold to start building on our own home, all Caroline's "build partners" posts do is give me a list of companies to avoid.

 

[Duchesspink]

Shes getting it for free. No doubt about it. She doesn't want to explain that just as the other insta huns don't explain it either.
Shes invented the term build partner to make it sound like she's just advertising for them rather than shes being given a free system and installation in return for showing the process.
I'm tempted to ask bassetts for clarification on what a build partner means and if hers is free or are they paying her for an advertorial

I dont actually care if she gets it for free, what I do care about is the lack of transparency over it. Will it be declared as income to HMRC when it comes time? I bet it won't

 

[Mary Kate]

I don’t follow her but had a look at her page. All the clothes look cheap and straight off Ali express

My friend ordered a top from WIW and it had a shein label on it! Obviously forgot to cut that one off

 

[Justherefortittle]

If you can’t ‘afford’ or don’t want to spend your own money to buy a new home then don’t build one.


When you already have a perfectly adequate relatively new home to live in your just building to be an opportunist ……. before the cold hard light of day rips the carpet from under this instagram bullshit and frankly it couldn’t come soon enough.

 

[sunshinex80]

Wish she would explain properly what a ‘build partner’ is? Also #ad. Yes she’s said she’s working along side them to promote their products and answer questions etc. If she was getting a wee fee for promoting their services that’s grand. However this #ad and build partner does that mean she’s getting hers for sweet nothing and possibly paid on top of it? If so I feel her opinions would be disingenuous and highly bias and she’s only doing it for the freebie and I would switch off from listening.

I really want to message her on one of my other account and ask if she would ‘kindly’ explain to us what this means as I think that’s only fair to her followers that we know exactly what financial kickbacks she is getting so we know how much of a biased opinion we are getting her from.

Now just to work out a way of saying it so she might actually answer it publically

 

[hello899]

Did she really cut a burger up and cover it in curry sauce and call it a beef curry?