I think the perception he has a millionaires lifestyle just shows that instagram really is a show, it's a front, most of these people showing that lifestyle don't even have a enough for a deposit for a house or have wracked up so much debt to portray living a millionaires lifestyle on little to no income.
He's also been caring for his daughter for months which limits how much he can work, along with everyone else who is self employed during the pandemic right now. I donated but did so because I genuinely believe they are just a normal family, on the back of his reality stints he's maybe managed to get a few freebie holidays and a loan of some nice cars to drive about in but that does not equal having money in the bank. If other people believe otherwise then that is their decision to donate or not. They do not owe me an explanation, I did it for the reasons above, I believe they needed the financial help quickly. They will also still have a mortgage/rent/bills and general day to day living expenses to pay for that they will now need to do while not working full time, so any money of their own that they have I'd imagine is going on these things. They have raised awareness and money to save her life, they have done it publicly but it's obvious that right now whatever they are going through is too painful for them to share, I do not expect an update from this poor family right now just because I donated a few quid. I totally understand everyone on here who is voicing their concern privately, but the comment above that a family member should update everyone....that's not right, no matter how public her journey has been no one owes anyone anything especially when a child is fighting for her life.