This will be interesting, with all these people with way over 30k that push a narrative of someone ordinary at home trying to make a few pennies.
Anyone with more than 30,000 social media followers is now considered a celebrity and subject to advertising rules, a watchdog has ruled in the first case of its kind.
The Advertising Standards Authority (ASA) found mummy blogger, Sarah Willox Knott, breached its rules when she promoted an over-the-counter sleeping sedative, as the size of her Instagram following classified her as a “celebrity”.
The ruling is the first of its kind where a social media 'influencer' has fallen foul of regulations banning celebrities or health professionals from endorsing medical products.
https://www.telegraph.co.uk/news/20...a-followers-considered-celebrity-advertising/
Anyone with more than 30,000 social media followers is now considered a celebrity and subject to advertising rules, a watchdog has ruled in the first case of its kind.
The Advertising Standards Authority (ASA) found mummy blogger, Sarah Willox Knott, breached its rules when she promoted an over-the-counter sleeping sedative, as the size of her Instagram following classified her as a “celebrity”.
The ruling is the first of its kind where a social media 'influencer' has fallen foul of regulations banning celebrities or health professionals from endorsing medical products.
https://www.telegraph.co.uk/news/20...a-followers-considered-celebrity-advertising/