Anyone with more than 30,000 social media followers considered a celebrity

[Yel]

This will be interesting, with all these people with way over 30k that push a narrative of someone ordinary at home trying to make a few pennies.

Anyone with more than 30,000 social media followers is now considered a celebrity and subject to advertising rules, a watchdog has ruled in the first case of its kind.

The Advertising Standards Authority (ASA) found mummy blogger, Sarah Willox Knott, breached its rules when she promoted an over-the-counter sleeping sedative, as the size of her Instagram following classified her as a “celebrity”.

The ruling is the first of its kind where a social media 'influencer' has fallen foul of regulations banning celebrities or health professionals from endorsing medical products.

https://www.telegraph.co.uk/news/20...a-followers-considered-celebrity-advertising/

 

[motherofdonkeys]

it won't take long for other products to follow suit, the whole area of social media influencing needs more regulations, it should cover from 10k followers and above as thats the cut off for being able to use affilliate links.

 

[Oohthedrama]

“The watchdog also said that Willox Knott, 27, who started blogging about raising her two small children four years ago, had done more than 1,000 sponsored and recommended posts on her Instagram page”

The sheep:
“Leave her alone she’s just vlogging/sharing her life with us .... you’re all haters”

I hate the fact Mandy (that used to work in Asda) could now be a “celebrity” but if it means she has to follow the rules,
Il call Mandy a celebrity