Name Simone Martha Forsyth, nee Pretscherer AKA Anderson
Pretscherer = her maiden name, mum’s surname.
Anderson = one of her middle names, her dad's surname. Uses it as her social media name/stage name.
Born
December 20th 1990 in Auckland, grew up in Remuera. Spent her high school years living in Parnell.
Lives
Scott Point (wishes it was Hobsonville Point), Auckland
Owns two investment properties, as confirmed in a Q&A and tagitbaby, not confirmed by searches of Land Information NZ register.
Relationship Status
Married to Trent Forsyth
Husband
Works at Canon as a Regional Sales
Manager, allegedly earning $300k+ per annum
Works from home (most likely in the garage)
Children
Asher 1
Ryder 0
Madoox
Besties
Lucy
Jess
Briar
Becca
Close friends
Will who has been living in the UK
Cass who is the mum of Simone’s godson
Jenna and Adam (Jenna owns Mila Mae candles)
About
Simone spends more time on Tattle than any of us (despite claiming she’s “checked it for laughs with friends at parties to read out the comments less than a handful of times”)
had a gastric sleeve in 2014 but now credits her weight loss to her lifestyle change.
Says she has no time to fluff around since having Asher, but spends her weeks going to numerous appointments including hair, nails, massages. Says she only has a night out once a month but she has a different calendar than the rest of us as she is out more evenings than not.
Simone fake tans every Wednesday or Thursday night and changes her sheets and “resets” her house every Friday. Simone loves doing laundry 3274 times a day and only ever has 5-6 items in each load.
Signature colour
Beige
Relationships
When she was 15 she had her first serious boyfriend who was 25, the relationship lasted 6 years.
She met Trenti on Tinder, they got married 20th November 2020.
Family tree
Half sister Lisa and half brother Brooke from father’s first marriage. Brothers Jackson and Nicklaus, to the same parents as her.
Education
St Cunts where she was an athlete participating in 14 sports including representative swimming that no one can find any record of.
University of Auckland for an unknown length of time, studied Business until she failed a paper and quit.
Business ventures Embrace
Nada (not an owner despite her calling it her baby on IG)
Your cycle (see above)
Employees
Trent’s Mother, Wendy
Published books
Journey to health
So Delish (spoiler alert: this book will tell you how to make frozen grapes)
TV appearances
Tyra Banks
Podcasts
https://open.spotify.com/episode/3HbCH4RakPleQYfdVce1jM?si=Wo9Mmm7LQm6n4QAFprF07g
She interviews various celebrities and promotes a beauty product
https://youtu.be/GPCIOAOlfgw
Podcast with Dom Harvey, her legal team requested that parts were edited out - including women’s refuge fraud
Branded partnerships
Everything she can get her hands on. Notably Lorna Jane and Aim'n, despite being competitors to her own brand.
Bambini for tacky designer baby clothes.
Companies that have cancelled their partnerships
Woop
Simplify My Home
Bras n Things
Find Fair
Healthpost
Tits Up
Edwards and Co (Simone tags things as ad but it’s been confirmed there is no influencer agreement with her)
Companies who have confirmed there was never a paid partnership (eg just free product)
Antipodes
Native Sparkling
Hot Milk
Companies that align with Simone’s values
My New Tum
Saylor Mae
Hot Milk
LS Embroidery
Peachy Lip Co.
Magic Box Co.
Friday Flamingo
Tidal
Millar Road
The Playtime Store
Mila Mae & Co
Lash Fridays
Ed & I
Maki
Milk Books
Naked Nectar
Girls Get Off
Amaia Brows
About The Glow
Noni & Co
SPACE GENERAL
Go Mama
London June
Ollie and James
Lil Moo and You
Silkit
Sole Shoes
Lorna Jane
Aimn
Charity donations
Minimal
Tattle Dictionary
Tattle nicknames
Simon, Simo, Scamone, Thick Cunt (comes from the time a user called tagitbaby came on her thread and defended her and called us all thick cunts, fat housewives with no lives etc. Strongly believed to be Simone herself)
Significant events/controversies
Primarily the women's refuge scam. https://www.nzherald.co.nz/nz/kiwi-social-media-influencers-settle-out-of-court-after-online-stoush/DHXEGCFN5MI5GHHW75WO3I3BKE/ TL;DR: sold clothing that was gifted to her by businesses and claimed the proceeds were being donated to Women’s Refuge. No donations were made prior to Simone being publicly called out in 2020. Donations total around $22k however it is estimated she made over $200k from the sale of these clothes.
Post about mental health awareness, sponsored by Panadol (painkiller company) https://www.nzherald.co.nz/lifestyle/concern-over-influencer-simone-andersons-panadol-push-plus-mental-health-message/DNC5EM546GAE7LIPSVHOVH7GXU/
Sponsored post for rapid antigen tests with misleading claims
Many breaches of advertising standards authority guidelines about disclosing ads, responsible promotion of alcohol, and retinol while pregnant.
Promoting postie plus in a post about a terrorist attack.
Shared a video announcing her current Pregnancy to Trent however this video is confirmed to be (sadly) from a loss - NOT THE CURRENT PREGNANCY
Had a partnership with Find Fair for an ethical online search tool, despite being the least ethical person in the country.
Buys Instagram bots several times a month.
Started close friends to showcase her true, authentic self - however this is code for exploiting her child. No respect for her child’s privacy including filming him doing his business to 300k+ followers bots.
Promoting cord blood banking for the second time - and then actively deleted all comments that raised questions about its legitimacy.
Messaged Hobsonville Housewife
Screenshots from Makaia Carrs FB posts about donation amounts-
