To be honest isn’t Alice Benham in the same boat? The more I look into the content she shares, the less surprised I am that she’s working with Vix. She is yet another self-proclaimed digital marketing coach without an ounce of real industry experience (no, a year as a social media freelancer does not cut it), no qualifications, no depth of experience. These so called experts are all dodgy
I'm not surprised she doesn't have that much experience. She's young. Don't get me wrong, I love to see people going after what they want at any age. But it's pretty unusual to be an expert at
anything so young. I don't know a lot about Alice so don't know if she claims to be an expert, though I suppose it could be said anyone doing that kind of thing is positioning themselves as an expert regardless of whether they are actually saying it out loud. To be honest, I think if people stepped away from the expert status, especially in an industry that is so rapidly changing like digital marketing, and more into presenting themselves as dedicated to keeping up with and learning the industry as it evolves, that might be a bit more genuine.
But yeah, the online world can be super shady. Lots of people claiming to be experts but are literal scam artists.
For anyone interested in diving deeper into it, here's one of my favourite videos on it.