This raises so many questions with the TT because they don't need to spend any time or money arguing that no one should go hungry . Literally no one disagrees with that.
So where exactly does all their money spent on research and promotion to further their existence go? The press releases and social media posts are barely one full time job.
I agree. I work in a slightly different area to my friend and from what I know about research and applying it the charities space i imagine they want to know how to get more donations so they have a bigger market share (and more money) than competitors. And to do that I’d imagine they’d ask what causes you’re investing in and what would make you send money to them. I imagine they can also employ techniques to work out where their best places for return on investment would be, where the easy targets for donators are and how to generally become more appealing to the masses or how they are perceived by the general public. Some of that can be a good thing (heightening awareness so people know they exist and are helping people) but the bottom line is usually getting more money.
A basic project would be anywhere from £10k and complicated ones would be £100k plus although if they have a team that can do it all themselves it can be cheaper. If they go to a provider that cost is split on project management, programming a survey, sample costs (who they invite to the survey), any stats needed, plonking it all in PowerPoint, presenting it to people. If they go down a focus group/sending people out to speak to people face to face, that can also be expensive.
Problem is a lot research isn’t great, a lot of businesses operate on a use it or lose it basis (have a budget to spend and if they don’t then they get less and less each year), can’t say if charities and TT are the same having never worked in that area. But what I do know is there’s some charities out there where their offices cost a fortune in rent a year, prime real estate, no expenses spared and the top bosses are on eye watering money.
if you check out some of the research awards there’s a load of charities on the nominee lists or even winners year on year.