OrangeDuvet
VIP Member
Awww, this reminds me of the time when I was 10 and my mum was thanking me for her birthday present I got for her with the money she gave me. Felt so silly.
The Amphibian EditShe looks like a toad
those flip-flops were the "it" item of the summer last year, and I think the RRP is something around £1k. Love to see "investment pieces" influencers will "wear for years" go out of fashion in 6 months.
Thread name suggestion for the next time:I totally get where you're coming from and I can relate! While Toteme is very popular, several of their pieces don't really hold the quality of their price tag if that makes sense? And I mean, cotton button downs and black suit trousers is something you really can get at a good price and of good quality on the real, not 130GBP, high street haha. It's been mentioned here many times before but she keeps arguing that things are an investment because it is expensive but then ends up on Vestiaire. I liked her style when her capshool wardrobe was still a capshool and not a capshill, and even got a few pieces from Whistles after her recommendation. Good times, eh?
I do genuinely wonder who these women's fans are now. I'd followed Anna, Lily and literally a *couple* of these other influencers since about 2010. Never paid much attention to the YouTubers (Zoella etc) as I always found their content super patronising and vapid, but at least the bloggers would write articles and share recommendations which made my weekly trips to Boots more interesting when I found one of the lipsticks they were gushing about. I enjoyed their fashion, and although the Whistles stuff was slightly out of my budget at this point, I still stretched to afford a few pieces so I could feel like I was a successful, London based young woman (lol) even though I was earning £21k in a shit PR job.The thing with Nanna and Lily since they're basically twins at this point and something MANY successful ppl would rather die than every say it outloud is the biggest factor that played into them earning their ridic income comes down to luck.
Don't get me wrong, they clearly put some effort esp at the beginning but they got lucky that they were thin/white/good looking and young (a key ingredient), that they each had a supportive structure (via partner or parents) where they could focus on launching their business full-time (a key ingredient) in a field with little competition at the time (another key ingredient) with only three sm platforms at the time (IG, FB and YT) that soon skyrocketed. They've both said previously they could never have foreseen them making this much money (excuse me they said they could never have imagined being as "successful" - which is a euphemism for money) and I agree. This is the key ingredient that is vital to success and its luck.
This is why both of them esp Nanna are currently floundering. I don't think there is anything they can do to rectify the ship so to speak b/c what worked when they started won't work now. The market is now oversaturated with influencers and there are a plethora of different platforms for consumers to choose from and ordinary/bland middle class isn't going to cut it anymore where there are literally hundreds that fit that description who are younger/better looking/funnier/wittier/smarter/cooler/etc. Nanna and Lily's TikTok following shows there's no way they could become influencers and make the money they make now.
My theory is I think Anna see's that she can't grow and correct me if I'm wrong but didn't Lily and Anna mentioned in one of their last podcasts they like their audience and the size it is and aren't looking to grow? I think both of them are using this time to test just how much crap/lazy/lacklustre content they can churn out and keep their audience and grudgingly I (and ppl on here) have to accept that they have. Yes they've lost followers but it isn't like they've lost 20k followers in a year for it to hit their wallets. But as long as they put something out and reply to the "nice fans" to keep them hooked they're good. I do think their followers are addicted to their parasocial relationship with them and that's why they'll consume anything and everything they put it out no matter how awful b/c why else would they stay around?
Gleam is literally useless and part of me thinks they use Gleam more as a warehouse to store their PR, do editing for their podcast and to sporadically brainstorm with them but Gleam is just as bad as those two are. Who on Gleam's roster is actually thriving and growing their audience? No one, they are becoming an outdated relic simultaneously as everyone on their roster.
tl;dr Nanna and Lily got lucky and their luck is slowly waning and the decline is slow and steady but there really isn't anything they can do about it.
I still work in PR, but I've always been embarrassed of telling others about "there's this girl I follow" or "this influencer I like". It's always been so cringe to admit you follow a stranger on social media in a one-sided relationship where the other person doesn't even know you exist. Yikes.I do genuinely wonder who these women's fans are now. I'd followed Anna, Lily and literally a *couple* of these other influencers since about 2010. Never paid much attention to the YouTubers (Zoella etc) as I always found their content super patronising and vapid, but at least the bloggers would write articles and share recommendations which made my weekly trips to Boots more interesting when I found one of the lipsticks they were gushing about. I enjoyed their fashion, and although the Whistles stuff was slightly out of my budget at this point, I still stretched to afford a few pieces so I could feel like I was a successful, London based young woman (lol) even though I was earning £21k in a shit PR job.
I remember always being annoyed with the amount of stuff they were gifted - which they never disclosed, so I couldn't understand how they could afford such nice stuff. This was before the huge number of ads started coming, but I accepted that as they were "full time bloggers" they were trying to make a go of it and it was part of the deal for the content I enjoyed. I think I gave up on Lily around 2018, around about the time she started complaining about everything and not acknowledging the incredible amount of privilege she had. Anna lasted slightly longer with me, to the point I actually attended one of her book events, but shortly after that, in about 2019, I lost my patience with her as she just suddenly struck me as fake. I don't know what it was, maybe I was angry she never replied (or even read) a single message I sent her, but having followed her for years and enjoying the fashion content, I realised her opinions WERE being bought by whoever she was working for. One time she recommended a £150 Steamery steamer which I saved up to buy and it was the most expensive piece of crap I've ever used - it was useless. A couple of months later and there she was using a Phillips steamer and saying that she even took it on holiday with her she loved it that much - the Steamery she'd *loved* was never seen again.
I don't know who still follow these women and why. I don't know why more of us haven't woken up to influencer culture - these women honestly have nothing thoughtful to bring to the conversation and their ethics are incredibly questionable. The only woman I've seen who is an original blogger and still worth following is Kristabel Plummer. She's intelligent, thoughtful, personable, fashionable and kind and HAS OPINIONS. We're 30+ year old women now. I'm the same age as Anna. Anna and Lily's fans must love an echo chamber if they can stand to follow these two any longer and I think they should look really closely at themselves for why they still blindly follow women doing absolutely nothing of value in the world.
Called her up on this. In hindsight I really should have said its the place for Shoreham locals View attachment 1220925