Exactly!
Unfortunately she doesn’t have too much talent, she can only speak about candles.
Everything else is meaningless, since she can only say these plates are spectacular and I want to buy them for my pasta nights and publish the same f (ugly as hell) plate all over her stories 100*times. Girl, you’re in Italy, the heaven of creativity and nice pieces - I don’t know how she manages to take out the magic from the most beautiful places. Probably because of her trying too much. Sometimes a photo without stupid “spectacular, amazing, really really really adore it” empty comments would make a bigger impact!
This is all because she hasn’t switched and she’s making content for 12-year old girls instead of women her age.
So, she doesn’t have to grow. She can just put 0 effort in making her content, just to make it, just to post sth even if it’s crazy, useless shit.
I would never choose her for branding because she’s so lame and I remember back in the days she actually made some valuable insights when presenting sth. Now it’s giving vibes: “my dear secret friend/boyfriend/assistant please shot this in 2 minutes so we can have fun together. They (audience) won’t notice the difference because these are naive teenagers who can appreciate the useless movement to Paris, even though I haven’t accomplished anything spectacular. Because I don’t give a f for this business.”
Soooo, obviously there are still some people who do like her content, it’s just a shame that she isn’t using 1% of her true potential.