SJ Strum

[Onthehop]

Whoever watches her vlogs for baby names deserves what they get.

 

[mingbag]

Lol-ing that she’s put a Swedish flag in front of the UK flag on her bio, like it makes her even more quirky.

You’re English love. You live in England. You’ve got a Swedish husband and sometimes go to Sweden for 2 weeks in the summer holidays. Doesn’t make you Swedish.

 

[Forgetmenot22]

She gets the spelling, pronunciation and meaning of so many names wrong. She clearly doesn’t do her research.

And she just uses the same names in all her videos. If I used a 'baby name consultant'....whatever the hell that is...then I would want some variety suggested to me. Not just, Juniper, Marlow, Sloane, Forrest, Everest. She been making vidoes with the same names on repeat for about 4 years!
I can think of way more actual names that she has never said in her videos and I'm not an 'expert' . Instead she seems to pick random words and say they could be names like, Antiquity or Apricity.

 

[Yoghurtpots]

I'm not sure tbh.. I'm sure that she mentioned that 3 was her limit and she wouldn't be having anymore. Did Henrick even get the snip?
She still annoys me. She is very much like Katie Ellison. So twee and fake. I find her parenting videos really patronising as well. I loved her weight loss videos though.

 

[Yoghurtpots]

I've just watched her latest video where she is 'leaving YouTube for a while' to help children in Guana. Really over dramatic video and then I saw on her insta that shes only away for one week!
I'm happy that it is self funded though as it annoys me when people ask to sponsor them for 'charity' to do amazing things like skydiving, bungee jumping etc. Good on her for doing it.. I think she is trying to use her platform for good.

 

[Bumble2019]

She does the most annoying ‘baby doll’ voice. Also describes every name as ‘adorable’

HATE her irritating baby voice. Urgh!

 

[SmellyCat4567]

The whole Swedish content this summer was just so nauseatingly twee. Prefer her sis by a mile!

 

[orlyb1310]

I agree. That poor family are heartbroken so I can understand them doing anything that makes them feel closer to Naomi. I’m always moved by SJ and how she’s coping with her grief and being a mum- it must be incredibly hard for her.

She seems to be a wonderful auntie to Naomi’s children toocan’t see how she’s exploited Naomi or her passing at all tbh

 

[Bubblepink]

Really very sad. I think it’s good they’re raising awareness as Naomi is quite young and it is a cancer often misdiagnosed or overlooked in younger people

 

[anon1405]

They recorded the video when Naomi had been diagnosed Stage 3, but this has since changed and she is no longer being treated to cure. They explained all this on Instagram before linking to the video, and I guess reflected what they could - but who would want to re-record a video like that?

 

[Sre1994]

I can’t stop thinking about her and her sister

 

[Bumble2019]

She's just awful! Why does she drift in and out of that west country accent. She's insufferable!
Why do all her kids have speech delay? Because she's too busy doing hour long you tube videos. She's so heavily made up and dressed all the time. She thinks shes such a cool earth Mum but she's sooo cringeworthy.

 

[Forgetmenot22]

Haha so true! This is my pet peeve about her. She has even changed her accent to sound Swedish.

The thing is the family is more English than Swedish. She's English her kids were born in the UK. Her husband has lived in the UK since uni presumably. She doesn't speak Swedish. The kids don't speak Swedish. She doesn't like anything about the Swedish lifestyle other than the aesthetics . The fishy non vegan cuisine, the outoorsy-ness, the skiing. She dislikes it all.

 

[Queenie]

If an American is searching for parenting content, they are going to use the term "mom" or "mother." That's why they put both in the title.

I'm guessing they also call it thrifting/thrift shopping because there is an actual movement/style out there called thrift store chic. I hope this helps.

Thanks. I get the concept but if I seen a video entitled Mom or Thrift or Closet, as a non-American I have the brains to know it translates to Mum, Charity & Wardrobe. If I search for a “Holiday” video, “Vacation” also comes up. I know it’s the same thing. We’re not using completely different languages. It’s not rocket science.

 

[199666]

She was asking the other day if Dylan can be a girl name .

as a woman with a son called Dylan it was vehemently a no from me We don’t need to take centuries old names and f*^k them up (I mean the way the Americans have butchered some beautiful Irish names is unforgivable), already lots of nice girl names,

Tbh I really like Dylan on a girl lol

 

[Vee6]

Argghh this is a hard one for me! I think she seems sweet and mild. Very non offensive. She actually inspired me to lose 2.5 stone last summer doing cwp.. I have gained 1 and a half back! She is doing really well but still seems to be restricting herself loads. Better than me though and regaining it haha. The thing I dislike is that I don't find her very relatable. Everything is so stylish, she thinks very carefully about what shes going to say and its usually informative rather than relatable. There must be some tiger in her as she got high up in her career. Her non discipline parenting and only feeding them organic rice cakes again etc seems abit unrelatable to me but maybe thats more me being a crap parent haha. Overall I like her but she is a bit blah. A bit like Katie Ellison.

Totally this. For me there is nothing unlikable about her, and i like her videos. Definately think there is more to her, as you said she got high up in cut throat career early. Seems maybe abit OCD or controlling. I remember watching one of her videos years ago about how hurt she was by some comments people made about her having two boys so she tried to control having a girl next. And how she felt out of control with her sons speach issues so lost lots of weight to gain control somewhere else. Surely no one cares about her childrens gender and would only be suportive about the speach delay, you cant control those things. I just thinks an edge to her. she would be a competative friend, always comparing herself looks and weight wise.
I liked her sound of music videos as that is one of my favourite films. I'd imagine she will go straight back into a great job if and when she decides too.

 

[meetmeinthemiddle]

I am very uncomfortable with some of the pictures of the kids she is sharing photos of. Did she get the right permissions to share these kids? Did the Stacey Dooley incident have any impact her?

 

[Happyparrot]

I thought the tattoo thing was quite lovely and I thought the one her dad got was really touching. I can’t imagine the pain of losing a daughter like that.

I thought the tattoo thing was quite lovely and I thought the one her dad got was really touching. I can’t imagine the pain of losing a daughter like that.

I agree. That poor family are heartbroken so I can understand them doing anything that makes them feel closer to Naomi. I’m always moved by SJ and how she’s coping with her grief and being a mum- it must be incredibly hard for her.

 

[Yoghurtpots]

Just watched her "shop with a stylist" video and she didn't seem to like being given advice. I think that she expected the stylist to tell her that she had great style and to go home but when she was being told what would suit her, she looked salty to me. She was telling the stylist what to wear by the end of the video!

 

[Viceroy]

I only began watching her recently. Similar to Katie Ellison - appears genuine and normal. Quite like her. Her hubby has a proper job (cough, Lee Medrum) she had a career before and stuff.
I'm not intetested in the baby name vids at all though - I have no idea how she does one vid a week on baby names