It’s so random. As if lugging four duvets and ten pillows from home was some sort of unique selling point!!
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Glad to see the skint one can still afford the Soho House/Babbington House membership....
I’m still subscribed to her marketing emails, a hangover from when I was a knackered new mum and influenced to buy one of her “maman” sweatshirts- oh the eternal shame!
Anyway I see, as above, the chazza donation is back, the million pound raised claim is back and, in a half assed attempt to cover the business failing she’s “embracing “slow fashion”” by printing to order.
I can’t unsubscribe now, I have to know what happens next, it’s like a really slow, quite tit, Victorian serial in print. Vanity fair, if you like.
Anyway I see, as above, the chazza donation is back, the million pound raised claim is back and, in a half assed attempt to cover the business failing she’s “embracing “slow fashion”” by printing to order.
I can’t unsubscribe now, I have to know what happens next, it’s like a really slow, quite tit, Victorian serial in print. Vanity fair, if you like.
Compared to so many terrible instamums out there she really isn’t bad! I think she got lucky with the tops, thought she was an amazing businesswoman and overreached. The charity donation was a big part of the company’s success so getting rid of it when she fell on harder times was a bad move because it destroyed the brand’s image and integrity. I don’t think she thought it through and was probably desperate to save her house. Yes she has written some clickbaity stuff and yes she probably doesn’t understand how privileged she is but I think she is trying!? I don’t mind her at all and I wish her luck navigating the next few years. She never went in for that mothers meetings gang stuff and she never seriously tried to be an influencer.
I see where you’re coming from, but I don’t agree. In fact I think she’s worse actually. She is a bit cleverer and tried to go one step higher than being just an instamum. Her whole business idea was premised on the exploitation of new parenthood and used the instamums as clothes horses to flog her kit. Worse still is that the charity element was just an add on - it never ate into her ability to make her own cash. She relied on the goodwill of other, more vulnerable women who were more easily influenced into buying all that crap. I know, because I was one of them. I’m really embarrassed about how much I bought into that stuff and the money I spent.
Yes! That era on social media was so potent and so many women (struggling for money, struggling with postnatal depression, struggling to find who they even were after giving birth) were compelled to spend money on tit just to feel like they belonged to a special club. A cool club of cool social media mums. I fell for it too.
The Selfish Mother jumpers, the Tiba & Marl baby bags (someone feel free to add what else was peaking circa 2015, but I remember a lot of companies selling sweatshirts with wannabe SM type slogans). These businesses really did a number on a lot of women.
The problem was, it wasn’t sustainable. Their core customer base soon grew out of the little kid stage, as we all do. Suddenly it felt a bit cringe to be doing the school run in a WINGING IT or MOTHER top. Unfortunately for Molly, she didn’t see it coming.
Yes, exactly. I have no truc with someone - particularly women - trying to build a business but only if it’s done with integrity. Stef from Don’t buy Me Flowers has always struck me as someone business savvy but genuine - the rest just pale away as charlatans. The more they lose their grip on instamumhood, the more it unravels. Most seem to be revealing they are narcissists, mentally unstable and/or craven by greed.
It’s interesting to hear your opinions and I do see what you mean about using that lot as models/influencers. I always thought of Stef as more in that gang. She annoyed me with her constant crying (and filming herself crying). I thought the boxes were a bit of a rip off as you could buy all the contents quite easily yourself for a lot less - and also I like getting flowers.
I didn’t see all the crying so that does sound annoying. I guess I liked the idea her business was focused on supporting new mums and targeted family and friends to buy something for them, rather than the mums themselves, but, as you say, it is all part of that instamum circus. She seems to have distanced herself from the original crowd she hung around with in recent years. She doesn’t crop up on their inevitable cliquey, smug group posts anymore.
She’s still matey with them. Often pops up on Helen Thorne’s stuff.
I did get a notification from FB saying that the page had changed its nameNot sure if the page has been hacked but it's been changed over to dogbags?! No announcement or warning.
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It’s not a good look. She seems increasingly scattergun/absolutely desperate for cash. I get the feeling they are in a very tight financial situation.
It appears Molly has now got herself a gig doing the socials for some rando pot noodle company which also appears to be headed up by a lookalike of her husband. Is she also doing the lookalike? Looking pretty grey skinned and hungover in her latest posts…burning the candle at both ends?
I was thinking - partying Hardin your 20s is fun and all but it’s taking its toll now!
Gosh, she’s only 46 
Summed her up perfectly!
She comes across as a loon looking for a home.
The clothing brand / slogans are no longer relevant, going sober failed (big time), the instazine, poo bags ? that’s gone quiet - thank the lord - articles in the Sunday papers (know she is ex journalist and connected) now travel.
So beggy - travel should have seen that coming.
She needs taking down a peg or two, can’t stand huge egos like that.
Yet again, she’ll try anything but actual work.