I found this site after hearing about the MOD debacle. I hadn't followed instagram mums but I am aware of the murky world of influencers. I think it's weaponised crypto-marketing and a blight on our lives.
Your threads on Sali caught my eye. I had liked her columns back in the day but let's face it, the world has changed and she can't offer inside info and she doesn't have world class makeup skills so what does she do? Her manner on those youtube bathroom vids is stilted, her voice is the 'posh telephone' one and she has that annoying 'Greg Wallace' habit of repeating what the interviewee had just said. So I doubt a TV career is in the offing. Hence the grifting and the increasing defensiveness.
But on a deeper level, there is something about her, and her ilk, and what they get up to that really bothers me.
If a person puts on makeup and takes a zillion selfies, I'm meh, but if someone crafts a whole identity as a signal to others I'm alerted to a pathology.
The purpose of her twitter interventions isn't to care about the poor kids, it isn't to care about empowering women through the power of wax-based products or cashmere sweaters with asinine slogans embroidered on them. The purpose of the game show is to be the kind of person who takes aim at the bullies, who cares about pisspoor parenting, while rocking a red lip.
This isn't about trolls and bullying, this is about the consequences of narcissism, and about consumerism and the toxic nature of our online world.
That is why you saw the narcissistic rage - not because you lot bullied her, but becaused you sniffed it out.
If I was undecided, her twitter about her children being fine after the divorce (please don't think I am saying divorce is a bad thing and that no one can escape without mortal wounds) tipped me over. She is blind to the fact that they may be replying that way for all sorts of reasons. She gets defensive when people suggested that they may become unfine later down the line. They are just characters in the play in which she is a 'really cool mum, like helping people, you know?'