I wouldn't allow a 10 year old to bleach their hair...think of the damage it does!Apparently he asked for it like that, she said a while ago. I think she just pushes this image on her children, I don’t think a 10 year old boy could care less about bleached hair. Also highly likely it’s against his school’s rules but Gemma seems like one of those parents that couldn’t give a tit about that.