She's a business woman and putting her foot in the water to see if it works.
Makeup Palette with Blank Cosmetics, worked but makeup not as lucrative- idea shelved.
The diary note pad things- don't think they are still going but I could be wrong?
Candles/Homeware- too expensive for audience, not selling, I think once stock is gone this won't continue.
Jeans- success & lucrative look at POCO Ltd €850k in first 15 months of business, so now is expanding the retail side and if you look at the collection it's a bit of everything to test the market- runners, bombers, trenchcoat, tshirts, hoodies, sweatshirts. From this collection she'll pick the products that are working and take them forward with jeans.
Not my personal taste in style of clothing but it's obviously got it's market, credit where credit is due she's her head screwed on and is a very smart business woman.