It’s absolutely insane! And shows they spend a lot of time online to be influenced like that. I’ve got 3 daughters and they enjoy visiting Sephora but they know the value of money and at most would buy one thing with their own money as they understand it’s crazy expensive. I think it’s sad, what a waste of childhood!! My kids have always loved beauty as in nail varnish etc but it’s cheap and cheerful.
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Skincare is huge for teens/pre-teens these days, Rob mentioned it on the podcast a while ago I think. Brands have started making skincare lines specifically for pre teens to make sure it’s suited to their skin etc
But they aren't teens. Seems like an industry ploy to create another lucrative market which they and other parents are falling for
The girl with the full basket isn’t one of theirs.
Can only see one basket for her girls, one has a sol de janeiro spray and a leaflet/magazine.
They’ve deffo got one basket each, it looks like they’re still shopping so who knows how much stuff they’ll get. But it’s Rob’s family, who do everything the correct way, so it’ll never get questioned on the pod!
Unfortunately it's just how it is these days. It's perfectly normal/acceptable for girls this age to want the make up and skin care that is blasted all over social media.
I don't think this is something to beat Lou down about. We don't know what they bought and it's not dissimilar to my childhood obsession with bubble baths and makeup in the 80s or the fact all my babysitting money was spent in Boots and The Body Shop in the 90s, the only difference now is the marketing is specifically aimed at young girls.
Not all young girls are going to be into this kind of thing of course, but a lot are and it's a tale as old as time, playing at being teenagers.
I do feel sometimes they can't do right for doing wrong by us on this thread.
(I do find Lou annoying generally BTW
)
I don't think this is something to beat Lou down about. We don't know what they bought and it's not dissimilar to my childhood obsession with bubble baths and makeup in the 80s or the fact all my babysitting money was spent in Boots and The Body Shop in the 90s, the only difference now is the marketing is specifically aimed at young girls.
Not all young girls are going to be into this kind of thing of course, but a lot are and it's a tale as old as time, playing at being teenagers.
I do feel sometimes they can't do right for doing wrong by us on this thread.
(I do find Lou annoying generally BTW
)I heard a crazy stat on a podcast recently that 45% of all skincare sales are to 15 and unders. It’s a consequence of influencer culture. But Rob’s kids should be too young to be aware of that stuff really.
I'm the opposite in that I usually relate a bit more to Lou and Rob as they seemed a bit more "normal" to me (I'm deffo more Disney than villas in ItalyUnfortunately it's just how it is these days. It's perfectly normal/acceptable for girls this age to want the make up and skin care that is blasted all over social media.
I don't think this is something to beat Lou down about. We don't know what they bought and it's not dissimilar to my childhood obsession with bubble baths and makeup in the 80s or the fact all my babysitting money was spent in Boots and The Body Shop in the 90s, the only difference now is the marketing is specifically aimed at young girls.
Not all young girls are going to be into this kind of thing of course, but a lot are and it's a tale as old as time, playing at being teenagers.
I do feel sometimes they can't do right for doing wrong by us on this thread.
(I do find Lou annoying generally BTW
) I was just quite shocked by the ages. If they were late Year 5/6 I could understand but with the youngest being 7 it seemed little to be exposed to proper skincare and makeup.
The youngest could have just been carrying the basket for her Mum 
To say 'this is how it is' suggests that as parents we are helpless to marketing and the effects of social media on our children. I'd be telling a 7 year old that she doesn't need and won't be getting expensive skincare just because it's trending on Tiktok. I think that kids need to be made aware that so much of this is capitalist BS rather than just going along with it.
It was definitely for the girls, they had a basket each. There was also this emoji 🫠 as if to say it wasn’t something Lou was doing as her first choice of activity.The youngest could have just been carrying the basket for her Mum
Yep, exactly this. It’s up to us parents to say no and explain why (and stick to boundaries when they moan that “everyone else is”).
Feel free to take my opinion with a pinch of salt as i don't have kids (but do enjoy the pod...generally) but I do think it's pretty hard for parents now - particularly in relation to the discussion of teen skincare and beauty products etc.
On one hand, I remember being the same at 7, 10, 13 etc. I always wanted to be older and a 'big girl' and use all of the products that I saw my mum use. I also used to read Sugar and Mizz and they were full of products like Boots body sprays etc - everyone at school would have them and so it was similar in terms of peer pressure. I do think the internet complicates things now, but there always seems to be these moral panics about things that were still happening twenty years ago, but they're presented as new.
I did look at the baskets in the photo and think that they would add up to a fair bit of cash, but maybe it's hard to compare. I can only compare to my own childhood, and finances now, and filling up a basket in Sephora (if it existed) would've been out of the question. (Side note but I remember a few years ago noticing an increasing number of 13 year old shopping in Zara and feeling totally baffled - Zara was so not on my radar at that age). Whereas, ultimately, Lou and Rob have money that means £100/200 in Sephora isn't a big deal. What that means in terms of valuing money etc is a wider discussion.
Long ramble on my lunch break to say that I think parents are between a rock and a hard place - now and kind of always.
But also agree that I do generally find Lou a bit annoying.
On one hand, I remember being the same at 7, 10, 13 etc. I always wanted to be older and a 'big girl' and use all of the products that I saw my mum use. I also used to read Sugar and Mizz and they were full of products like Boots body sprays etc - everyone at school would have them and so it was similar in terms of peer pressure. I do think the internet complicates things now, but there always seems to be these moral panics about things that were still happening twenty years ago, but they're presented as new.
I did look at the baskets in the photo and think that they would add up to a fair bit of cash, but maybe it's hard to compare. I can only compare to my own childhood, and finances now, and filling up a basket in Sephora (if it existed) would've been out of the question. (Side note but I remember a few years ago noticing an increasing number of 13 year old shopping in Zara and feeling totally baffled - Zara was so not on my radar at that age). Whereas, ultimately, Lou and Rob have money that means £100/200 in Sephora isn't a big deal. What that means in terms of valuing money etc is a wider discussion.
Long ramble on my lunch break to say that I think parents are between a rock and a hard place - now and kind of always.
But also agree that I do generally find Lou a bit annoying.
This! If you don’t like how Rob & Lou parent, you could simply unfollow them? Like someone else said, it’s unlikely to be mentioned on the pod and then you’ll be none the wiser.
A friend of mine is a primary school teacher, teaching 9 year olds and when they did their Christmas lists last year a lot of them wanted skin care.
I don't think it's a question of they can't do right for doing wrong - I agree with them on some things and not on others
There’s nothing to say they have been allowed to purchase skincare … Sephora do all sorts,
I don’t follow Lou on Instagram, but don’t really feel the need to stop listening to the podcast just because I don’t agree with everything Rob does parentwise. I wouldn’t parent the way some of my friends do, it doesn’t mean I don’t want to be friends with them anymore.
If people with thousands of followers put stuff on social media I think it’s fair enough to comment on it on here. This is tattle after all!
If people with thousands of followers put stuff on social media I think it’s fair enough to comment on it on here. This is tattle after all!
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