Aliexpress/alibaba and Shein are ultimately all the same thing. I’m not sure why you’re dying on this hill as ultimately it doesn’t make a difference.That’s what I’m trying to sayAliExpress & Alibaba supply businesses, SHEIN is a retailer who buy their stock off these Chinese websites and private label it with their own brand name. DDCTD has been caught buying off the retailer (SHEIN) and cutting their labels off and making the products their own. If they were buying it off AliExpress or Alibaba it would be different because they are coming directly from the Chinese suppliers/factories
The label is redundant as well, as Shein just purchases from the same factories that aliexpress/alibaba does, they just add in their own label. It’s possible for a supplier to ALSO be a retailer/manufacturer.
A boutique owner has a few options to get supplies - they can go to industry events where these suppliers from around the world (usually linked to the factory or who have bought from the factory) will display products and the boutique owner can place an order with them.
They might just contact them online and order direct.
OR, if they are higher end and more reputable, they’d commission designs, draft samples and mock-ups and send a final order to a factory/supplier of their choice.
OR they can simply buy in bulk from a supplier catalogue - another buisness, a wholesaler perhaps. Shein is a brand name and so it isn’t legal to sell their goods with a different label, but the products will be the same being sold on the Ali sites.
Worth noting that Shein started off as a dropshipping company itself, and sourced it’s products from a Chinese wholesale market.
So whether the influencer orders from Shein/aliexpress isn’t really the point - because who really cares here if Shein’s intellectual property is infringed upon?
The main qualm is that the “buisness owner” in question is marketing the Shein/ali stuff as something more upmarket, and pricing it accordingly. They haven’t sourced or designed the product themselves, they haven’t invested in the supply chain or been involved in it, let alone inspected it. But they pretend the product is their own and mark the price up to the nth degree and that’s what’s misleading.