The homefluencer thing seems to be running its course.
It was very different a few years ago. People had more disposable income, through lockdowns people were spending time doing DIY and looking for bargains to make home improvements and had time to spend on skincare and beauty regimes. Then along come these seemingly relatable women with pretty normal homes, families, jobs and they grew huge followings. But then the money rolls in and they all buy bigger houses, more lavish holidays, luxury brands. Meanwhile the rest of the country are struck by the COLC and making ends meet is hard enough.
They made themselves unrelatable. It's almost insulting to the people who put them there. Most of them have hit a ceiling and are losing followers and contracts daily.
It just keeps happening. Look at Cardiff Mum...started by making 5 meals for £25 and promoting aldi. Now she's promoting everyone and their dog, jetting off on 25k free holidays and losing followers by the dozen.
Their time is limited. And unless you've been a SSS or Hinch and made millions you best update your CV...
The ones who have given their jobs up and bought into huge mortgages must be panicking. I'd be shocked if she moves to a bigger house...what does she need more space for?
www.rightmove.co.uk
She might not want 1000s of strangers to know about her birthmarks. I long for the day there are laws about this kind of stuff.
most people do it every day whilst their partner goes to work! She hasn’t got a bloody clue.
