I wouldn’t be surprised if benefits tell her soon that her self-employment is not gainful and she needs to get a proper job. That’s why she’s desperately clutching at straws and posting so haphazardly lately, her “content creator career” isn’t paying.
I think it’s likely that her time as an influencer is drying up fast. Followers are dropping like flies, she’s lost her novelty, and her content is too inconsistent. She’s looking desperate now.
She’s started asking people what content they want, which is never a good sign is it? Good content creators find a niche and run with it, they don’t need handholding through what to talk about. If you’re asking what your audience want to see, chances are they’ve already got access to seeing that type of content from the millions of competitors who know what they’re doing and are good at it.
It made me laugh that she’s started posting her meals! Sorry but why? There are millions of accounts offering recipe ideas that actually look nice, are actually informative about nutritional content, actually offer instructions, are actually low budget, are actually made by good cooks, and actually offer their audience something they’ve not seen before or didn’t already know. Everyone knows how to put a jar of sauce over some mince and pasta Minnie, it’s nothing new nor inspiring.
Her niche used to be being a young mum moving into a council house and doing it up, but that content was only going to last as long as it took to decorate her house once. Nobody then wants to nor needs to see her decorating and redecorating at their expense, it’s boring and offensive now. It might have been different if she was genuinely showing starting from scratch on a budget: second hand furniture, cheap DIY hacks, mending things she’s found for free, etc. But nope, she was going for finance on top of the range and brand new items to be like every other influencer who has a Ruggable rug and a DUSK sofa and VAX SpotWash. You’ve got to pick a lane. Are you on a low income or aren’t you? Who is your target audience? It massively turns off an audience to see someone on benefits in social housing spending so much on luxuries that the average working person can’t afford or knows better than to waste money on. (Tallow + Ash laundry detergent in a council house? Come on now.)
Popping out babies, claiming benefits, playing houses and dollies and spending, spending, spending isn’t content that will wash forever for that reason. Before long, people with actual jobs start to get hacked off with funding frivolity for scroungers like Minnie. You don’t get to be on benefits in taxpayer subsidised housing and boast about all the nice things you get to have without it rubbing hardworking, struggling souls up the wrong way.
Content I would be impressed by:
• Getting a job as a young single mum (and navigating drop offs, pick ups, routines, applying for childcare funding etc)
• Going to uni or doing an apprenticeship as a young single mum (and what financial aid you’re entitled to and how to mange study and raising kids)
• Getting back into writing music as a young single mum
• Giving something back to society as a young single mum
• Actually living on a budget and within your means, and breaking down what that looks like as a young single mum
People want aspirational content, that’s why picking herself up as a single mum, decorating her council house, and learning to drive worked. She was bettering herself and her kids! But there’s just no aspiration about breeding endlessly for freebies, showing off what luxury items you’ve bought with your benefits money, and robbing your children of all dignity and privacy.
) and her cat being all affectionate.
