Tattlers I have to say I don’t agree with these type of messages to companies They are effective way of complaining or alerting companies about things and I just think this type of message come across rather spiteful. Yes we are absolutely sickened by Lidl’s lack of integrity and I know I do make fun of her too. But what concerns me is that if these companies don’t reply they may get bad publicity and it may impact their business. It’s their choice to decide whether to work with influencers and for them to check out social media themselves. Businesses could easily find this site and make their own minds up about Lidl or anyone else. I just don’t think complaints of this nature reflect well on the person writing the message but completely understand the frustration and anger caused my unscrupulous influencers who lack integrity.
This is probably going to be an unpopular opinion, but I actually agree with everything that
@Uninfluenced observer has said in the above post.
Here goes nothing!
Back in late September when I first discovered Lydia was buying followers on a daily basis (I was still a lurker on Tattle then), I reached out to a beautiful Australian Influencer for advice regarding the best way to complain about ‘a certain Influencer’ who appeared to be engaging in fraudulent activity (I didn’t name Lydia or elaborate on what she was doing), and their answer was to directly email the PR Departments of the brands who were working with this influencer, rather than using direct messages on the brands Instagram accounts.
It took a little digging to find the PR email addresses for some of the brands, but on the whole it wasn’t really that difficult.
I must have emailed at least 15 brands initially with varying degrees of success.
Some brands replied with a ”thank you” and assured me they would look into the matter ... others not so much, and two brands in particular made it very, very clear that they were extremely annoyed that I had the audacity to involve myself in their business decisions.
I’m not going to name the brands that I have contacted, or received replies from because as
@Uninfluenced observer said, doing this may adversely impact their businesses and unintentionally result in bad publicity, and that is the very last thing I want to happen.
I would be absolutely mortified if my email correspondence had negative repercussions on someone else’s livelihood!
For me, it’s important to ensure that my emails to the brands who work with Lydia are factual, objective, respectful, polite and professional.
I focus on being civilised and simply request that the brands evaluate the work she has done for them, to read the comment section and her replies to her subscribers on her YouTube channel, and to take the time to review the accounts that follow on her Instagram, rather than just taking her number of followers at face value.
Essentially, I just ask the brands to do their due diligence before deciding to work with her - whether it be a paid promotion, a collaboration, sending her PR products, or providing her with affiliate links.
In case anyone is interested, I use a basic template then tweak each email so it is specifically tailored to the brand I am contacting, based on what type of work Lydia has done for them in the past.
At no time do I ever slander Lydia by saying she has been caught buying followers on Instagram (it might be obvious to us that she was doing it, but from a legal perspective we can’t actually prove it as we don’t have access to her financial records), nor do I attack her character by using derogatory terms such as begging, horrible, nasty, disgusting, greedy, tacky, etc.
I keep anything that could possibly be construed as my personal feelings out of the equation altogether.
In my experience when you use disparaging words to complain about someone, especially when you’re voicing a valid grievance that you want to be taken seriously, the person you are communicating with may think you have a personal axe to grind so they disregard your concerns, assume it’s you who has issues, and writes you off as a ‘hater’ or even worse, someone who is jealous ... and let’s face it, I doubt anyone here is jealous of our Lyds.
So, I’m sorry
@Habsy123, I honestly mean no disrespect to you, but unfortunately I have to disagree with how you went about complaining to Water Rower.
Instead of saying that Lydia was “begging for your lovely gym equipment”, perhaps it would have been more diplomatic to say something along the lines of “I have noticed that Lydia Millen, a social media influencer, has mentioned your lovely gym equipment in one of her recent Instagram Stories. I respectfully ask that you do your due diligence and review not only the content she has published this past year, but also the comment section of her YouTube channel and the profiles of the followers on her Instagram account prior to deciding to gift her, or offer her a discount, on any of your items.”, preferably in an email, because it’s impossible to know who is responsible for running any brands social media accounts.
I guess the point I’m trying to make is, even though I completely understand the frustration and rage so many of us feel towards Lydia due to everything she receives that is either gifted or heavily discounted - especially when we work so hard for what we have, I believe there is a right way to go about alerting the brands who work with her so that any legitimate concerns are taken seriously, and may actually have the potential to effect real change in the way brands chose who they want to work with ... I just don’t think direct messaging on Instagram and using insulting language is the most suitable way of doing it.
ETA: Sorry
@Uninfluenced observer and
@Habsy123, I have only just caught up with the rest of this thread and I’m happy to agree to disagree when it comes to this particular topic ... I really hope I’ve not offended anyone as I genuinely love the wonderful Tattle community we have here and the way in which we all support each other, even when we occasionally have differing opinions.