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I can actually hear Leigh reading this. It's literally her copy, which isn't good. With all the cool marketing strategists out there, they reallllly could've done better.
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Are those colours coming back into fashion? I’m confused.
Yet, she's used the word chic in her post. Leigh, learn the meaning of chic. It's not you, hun. Nor do we want products that are chic. We want products that do something. Tegan and Leigh look like infomerical ladies on a morning show. This is as far from clever marketing such as GoTo as you can get (not a ZFB or GoTO fan but their marketing strategies and copy writing have been pretty clever)
The packaging is so basic, just like them! It’s very obvious this was Tegan’s idea to follow on from her bump spas, and she needed LCs connections and followers to help.
Gross how many reposts she is doing of people congratulating her. Wonder if she sent out mass messages making sure people post about it etc.
Agree, GoTo branding is very good, shame the products are not!
Lol overpriced skin care for mums. If they wanted to make it for busy mums maybe they shouldnot have mini(expensive) packaging. Us busy mums will need to order that body lotion every second week. This is going to tank like izuzu and I am so here for it.
Go to Is tit, i cant believe the hype.
It is not good at all. I bought a couple of products when they first launched and the cleanser made my skin break out and everything else was just greasy. Luckily enough, they had a money back returns policy.
Which of these 2 is a “beauty editor of 20 years”
I never listen to you beauty, and don’t pay any attention to pregnancy stuff, and even I’ve heard her say this. She’s answered her AMAs about it too in her condescending way.
What a hypocrite! Also why does a skincare need to be “chic”?! It’s just going to be dumped into the cupboard amongst the million other products targeting new mums. If I was going to buy skincare to display in my bathroom I would certainly not pick these hideous ones!
Not unless you wanted 80s motel on a highway vibes
Tegan looks like a bloody glowing goddess next to Leigh!
There is no gap in the market for these products. Absolutely none. That is such a load of BS. When I was pregnant I used all of my regular products and the only thing I bought was a belly oil from Willow By The Sea, and it was lovely. Never once did I ever think “I wish I could buy all my products from the one company”.
This is just garbage. It reminds me of a grown up version of the Gro-To kids range by ZFB. The packaging is horrible, the colours are 1970’s, and the name Brillo sounds abrasive and cheap. Sorry ladies but you won’t be getting my cash.
if you want something “chic”, have a look at Saya Skincare. Beautiful packaging and beautiful products. Not this influencer crap.
This is just garbage. It reminds me of a grown up version of the Gro-To kids range by ZFB. The packaging is horrible, the colours are 1970’s, and the name Brillo sounds abrasive and cheap. Sorry ladies but you won’t be getting my cash.
if you want something “chic”, have a look at Saya Skincare. Beautiful packaging and beautiful products. Not this influencer crap.
Have a shot every time you see or hear the word "chic." We know you didn't finish high school, Leigh. You're not a copy writer. You do know that shift F⁷ on your keyboard will give you some alternatives to this word? Megan Gales baby beauty brand bombed, I guarantee this will too. The grammar in this blurb is appalling. The brackets aren't needed for a start!
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I’m not really the target market because I am into low tox/no tox skin and body products. But there isn’t really anything groundbreaking amazing in the line. I recall her commenting on this in the early days and she talked it up to be amazing because there was such a gap in the market and there was nothing like it. And it’s quite exxy for what it is. It’s pretty underwhelming.
She's so full of tit. Essano, Sukin, GoTo, and a million other brands make natural skin care, it just isn't targeted at mothers. It's all the same stuff. There's no gap in the market for this rubbish.
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