Kate Murnane #2

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LaurieLaurie

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crouchingcat said:
I feel like she's having a boy by the way she talks about the pregnancy. I think she would have done a big reveal if it was a girl. However I could be wrong, guess we'll see in a few weeks

She seems down a lot recently, doesn't have the glowy pregnancy look. There hasn't been much baby content either
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Do they know the gender? Last I heard it was in an envelope hidden away.
 
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Anagst

Anagst

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mommy_hdh said:
I do think they probably knew the gender. Did she at some point mention having the gender written down in an envelope? (Someone said that on here anyway but I don't know for sure). You can only have the gender written down in secret at a private scan which you pay for. Hospital staff that do the NHS scans you are given for free are not usually allowed to write down the gender. They can only tell you what they think there and then during the scan. Why else would you pay for a private scan to obtain the gender of your baby in an envelope if you then plan to never look at it?
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The scan technician that did mine last year said that she couldn't write BOY or GIRL, but, if I wrote it down on a piece of paper she could tick a box, but she wasn't allowed to physically write the words. I was pregnant through the height of covid last year, fella wasn't allowed to come to scans so thats why I asked, and ultimately did that. I don't know if it's just because of covid that she did it, but she did say she was getting asked more and more because partners at that time weren't allowed in for scans.
 
coconochanel

coconochanel

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Why are all the kids board games in a cupboard downstairs why not keep them in their bedroom or do they have too much stuff?
 
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37BBL

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Her make up in the latest story about the dresses is awful! Not sure if it's the filter or what but it looks so bad!
 
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barbiegirl2000

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I saw her again last night too and also could hear her playing music pretty loud. Is the room sound proofed cause she makes a lot of noise to say she’d have two young kids sleeping in the house
 
Esme

Esme

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Just noticed how my last message didn’t make much sense 🤣 I didn’t get a lot of sleep last night with my 7 mo.

I definitely think the unhappiness really showed itself when they moved to this house they’re in now. It seemed such a rush and almost like desperation, without thinking it through. They just seemed so much happier in the previous house. It had character and quirks. Just like most other Instagram house accounts there’s no colour or character, it’s all plain. She’s lost everything that made her interesting and likeable in the beginning.

Her obsession about getting the “right” kitchen colour, the “right” light fitting is just so boring! It’s like when she moaned about the fire safety etchings on the kitchen door. It was teeny tiny and barely noticeable but she was desperate for it to be removed or the company replace the pane without the etching.
 
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mommy_hdh

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PnG said:
You can say all that but her company accounts have shown growth for the last 3 years. Well over £100k a year.

She'll only be in trouble if, as you say, she stops being sold by Channelmum as part of a package of mummy bloggers - to Sky, cleaning product companies, etc.
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The micro accounts available for the public to view show very limited information for small companies so I don't think you can really see the total profit a company has made annually including how much has been taken away as 'salary' etc.

Looking at the past 3 years available for Kate Murnane Ltd, between 2018-2019 it shows an increase of around £60,000 in net profit but for the following two years accounts (2019-2020 and 2020-2021) show an increase of only £7000 per year which is quite a lot less.

The creditors amounts falling (amount owed to others e.g. tax, companies you have worked with that take a percentage of your profit so Channel Mum etc) has decreased which indicates that she earned less between the last 2 years. It'll be interesting to see if that becomes a pattern when the next micro accounts are published.

The only thing you can't really find out with the info in the micro accounts documents is how much has been taken out to pay for general living costs. She may have used a good chunk of her companies profit the last couple of years towards her house deposit and current house renovations or it could just be that she has earned a lot less the last two years from not doing so much work.

As someone else mentioned, she probably still takes a bit of profit from adverts on all of the videos she has published over the years. I think the fact that her 'creditors amounts falling' is decreasing is an indication that her earnings are decreasing.

I don't believe she is earning a hundred thousand per year but if she is, she's obviously spending most of it as her accounts show just £7000 annual growth the last 2 years. Still a great amount to be able to save each year from the earnings of one working person. Having a lifestyle that costs that much though when your career is so fragile is a bit worrying in my opinion.

The whole influencer work ethic is terrible tbh. Here is a person who does the absolute bare minimum and gains more than enough to survive. Compare this to people such as my husband who has worked his way to the top in a high powered career, earns well but works ridiculous hours a week to achieve the amount he earns. She is on a par with amazing professionals like that for doing bugger all.

I really hope it all comes crashing down for her one day soon and what will she have to fall back on? Murae Jewellery?

I also find the information Channel Mum Talent uses to sell her to potential sponsorship clients so ridiculous. Since Emily Norris and Louise Pentland parted ways with Channel Mum, she is obviously now treated as their star influencer. She is described as someone whose purpose is "helping families live their best lives" and they go on to say that with her old Dolly Bow Bow jewellery business, 'the stunning designs saw the brand become one of the UK's bestsellers' !?!? Wasn't it cheap rubbish she flogged at market stalls and then on the internet made up of a mix of hand made bits using cheap wholesale materials and then wholesale readymade jewellery items she bought in bulk from eBay/Etsy etc?

She is described by them as having an 'ultra-loyal audience, making the mum-of-three a top choice for IMPACTFUL campaigns'.

That's how she is still getting sponsorships. It's simply because of the size of her following at a glance. It doesn't mention that only a few of those followers bother to look at her content anymore and that her engagement with the tiny proportion of followers that consume her adverts is nonexistent.

Oops sorry for that coming up twice. I forgot to tag who I was replying to on the first one! 😅
 
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coconochanel

coconochanel

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EmCheese said:
Omg I would never put board games in the kids rooms, there would be carnage 😂 the kids games are in a trunk in the playroom. Does she have a playroom?! Didn’t spot that in the tour which is odd considering her youngest is still very small
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She said the snug was the boys hang out room.