If you’ve found us after hearing about Jo Good's new BBC Local Radio shows at 10pm Friday and Saturday nights: Welcome, and read below if you want to get up to speed.
Our new thread title is a mix of suggestions by @VeeJayBee and @House of Tea inspired by Jo Good’s new England-wide radio show, and to flag her claims that EVERYTHING is NOT A SPONSORED AD, even when it's clearly brand promotion that she profits from in some way.
TLDR:
Main news is that Jo Good wasn’t dropped by the BBC. In the two years since the Beeb announced its drastic cuts to local radio, Jo Good has been milking her uncertain employment status for ‘poor me’ points.
She indulged in constant pass-agg digs towards the Big Bad Beeb, how she felt they treated her, including thinly veiled accusations of ageism.
Miraculously, Jo Good’s anti-BBC whingeing stopped the second it was confirmed that she would remain at BBC radio. In short, the old rebel, a renegade rule breaker, shut up to keep sweet with the man.
In August we got a clickbait You Tube vlog titled “I HAVE GREAT NEWS”. Her big announcement was that from 12th October she will be doing a 10pm show on BBC local radio on Fridays and Saturdays which will go out over all England. This schedule change rendered the current local presenters’ roles redundant, many of whom had been at their stations for many years. Yet her announcement vlog on You Tube was smugtastic - all about HER great news, with a smarmy, grinning thumbnail shot, not even the merest acknowledgement paid to her many BBC colleagues who were not so lucky in the cull of presenters and other staff, many of whom have left tearfully over the last few months, all concerned with how the cuts affected the listeners, not themselves.
Will Jo Good even bother to engage with listeners across England? She’s already told her London listeners not to worry as her new nationally-broadcast show won’t be too different. We know that she has her regular cohort - a dozen or so cheerleaders who phone or send messages to the station with compliments, and we also expect that every topic she covers reverts to anecdotes about herself, all to flex her W1 café society lifestyle, luvvie mates and designer label shopping. She’ll throw in the odd self-deprecating remark, all to make herself relatable (ever the manoeuvring narc).
Will she get away with promoting her personal monetised socials (and brands she works with) on the BBC airwaves when she’s broadcasting nationally? The BBC has turned a blind eye for many years to the blatant on-air promotion of Jo Good’s commercial activities. Will she be under more scrutiny from the BBC and prevented from flouting their guidelines?
Her new BBC schedule from 12th October will free her up during weekdays to work on her plan B career as an influencer, so we might expect more vlogging. Will she be transparent in declaring the sponsorships, partnerships, hospitality, commissions, affiliate links, appearance fees, freebies, gifts etc that she receives? Will responsible brands risk partnering with someone who is non-compliant with ASA guidelines? Brands can't risk reputational damage if asscociated with influencers whose use shady advertising methods. Tattlers have also wondered if she declares to HMRC the many benefits she receives.
Businesses that Jo Good works with, and mentions on the BBC:
Noted here for the record: Jo Good has been heard to mention these companies (with whom she enjoys promo agreements) on her BBC Radio London shows. She mentions them, either in passing or giving them more coverage during featured segments on her radio show.
Sheerluxe, Hello Fresh, Paula’s Choice, Marylebone Village Limited, Rixo, Hobbs, LU biscuits, Boots, Next, Edition Dog, Beauty Pie, Daily Sleeper, Emma Bridgewater, Jane Atelier.
Other brands she mentions on air, or on vlogs, include:
Hobbs, Mantle, Caroline Gardiner, Lily Silk, The Seam, Dermatica, LF Markey, Bella Freud, Sole Bliss, Margaret Dabbs, Phillip Kingsley, Readly, Oatly, Farfetch, My Teresa, Net-a-porter, Dior, Erdem, Daylesford organic, Bayley and Sage, Bottega Veneta, Chanel, JW Anderson, Cle de Peau, there are probably more.
DURING THE LAST THREAD:
As predicted by @Miss LDN in the last thread title, Jo Good’s ’podcast chat show’ fizzled. GOB dropped one episode in April, the surprise guest being……. Joe Sugg’s mum. For months she trailed the next episode with Davina McCall, it was then lined up for August but finally went out in September under the Sheerluxe umbrella, so not really even on her channel. The delay was to coincide with Davina’s new dating show on TV - so much for GOB saying she wanted exclusive guests who weren’t hustling on the promo trail.
Dave the cabbie is getting more coverage and reaction on the vlogs: his diet and weight loss, regular trips to LA to stay indoors to watch reality TV, his tattoos (inc Betty White), his resemblance to Bea Arthur - and to Grandpa Munster, which was posited by Tattler @Miss LDN, then mentioned by Dave on a recent vlog- HI DAVE!
Claire Connolly’s yoga retreats are still plugged regularly on air “Be quick, there’s a few spaces left to book in the Loire Valley” exhorts Jo Good. Shouldn’t they be saying ”other yoga retreats are available”? As well as her nightly recorded meditations, CC has a further 10 – 15 minutes on air to spout her corny inspirational wellness quotes, the type usually seen printed on tea-towels in Wilko.
Simon Lycett the Celebrity Florist was not seen or heard of for a while but suddenly reappeared in August to take GOB to dinner at a Middle Eastern restaurant. GOB raved about the food, reporting that was Spanish, then later saying it was Mexican.
More instances of her irresponsible and dangerous driving: She parks illegally, pays no attention to signs, complains about the fines. Boasts of 9 speeding points on her licence, has done speed awareness course twice. She is still driving with her hands off the steering wheel while looking in to the vlogging camera, including while driving on the A40 flyover. See screenshot of this on the thread https://tattle.life/threads/jo-good...-her-chat-show-fly-or-die.38553/post-15088761
Impersonating a police officer: She was annoyed in traffic by another driver so told him she was with the police.
Swims dog paddles in a small pool at a pricey gym in Marylebone, thrilled that a male super A-lister is a member and held the door open for her.
Continues filming where it’s forbidden, including private members' clubs and the Ritz, at an annual freebie dinner as guest of her old schoolmate from Oz.
She is still in awe of youth, always rudely pointing out how young certain people are while making sure they're aware that she is 68.
Her dog Myrtle is heading towards two years old and is completely untrained, still allowed to pee on the communal roof terrace at the flats. Tattlers thinks the poor dog is bored, GOB seems to be out of the house most days going to meetings and events, and for at least 4 hours when she does her radio shows five times a week.
Her agent Nigel has a new website, 1998 finally got its old one back.
She’s watching Vanessa Feltz on Celebs Go Dating, pointing out that she usually doesn’t watch “cheap” shows. She’s relishing V’s rude behaviour towards her dates, mentioning it on air every night. Said that when she'd attend Vanessa's parties she would walk in then leave five minutes later.
When interviewing director Kathryn Ferguson about her documentary on the late Sinead O’Connor, Jo Good spoke all over her guest to make it all about herself, how sad she was, that she was huge fan, she hasn't stopped thinking about Sinead since she died, Sinead messaged her, Sinead came on her show, and she’s the only one who played a certain song.
Gaslights her followers, telling them her pricey beauty treatments are working when there is no discernible difference.
She breadcrumbs her followers telling them they’re a community, grateful for them “being there” for her, clutching her chest, thanking them for their loyalty and support. She only wants her poor naïve fans for eyeballs, clicks, sales and narc feed. What do her stans get from her? Meet-ups, giveaways of new, sealed beauty products? Prizes draw for a yoga retreat? Lots of Q&A’s and authentic engagement? No, she gives them aff links for all manner of tatt, and they’re thrilled with dose of parasocial oxytocin when they get a perfunctory reply to a comment: thanksyuxx, DO u thinkso? Oohrealy???
TATTLE STATS:
Jo Good Tattle Life thread #12 has had 84,000 views so far.
Notable: Thread #11 currently has 91K views, it closed with 79K so the 12K extra views came after the thread was closed. We might hit 100K before GOB does!
It’s encouraging to know that our many lurkers are still around, with more joining and catching up on old threads to get the full story.
And of course it’s always good to see our regular posters - and to welcome our new posters!!
Jo Good’s Tattle Wiki page now has over 31,000 views, it’s up by more than 2K views (read it here )
GOB’s socials:
After many years activity on socials @middleagedminx has a mere 59.7K followers on Instagram and her YouTube follower count has just hit the very unspectacular 60K mark. All small fry in the influencer world.
Tattlers are hoping that with her new national profile her agent Nigel will get her signed for Marigold Hotel or Celebs Go Dating. Any agent worth their salt could spin the stats here to sell her as a Marmite figure, we’ve handed it to him #gifted
Our new thread title is a mix of suggestions by @VeeJayBee and @House of Tea inspired by Jo Good’s new England-wide radio show, and to flag her claims that EVERYTHING is NOT A SPONSORED AD, even when it's clearly brand promotion that she profits from in some way.
TLDR:
Main news is that Jo Good wasn’t dropped by the BBC. In the two years since the Beeb announced its drastic cuts to local radio, Jo Good has been milking her uncertain employment status for ‘poor me’ points.
She indulged in constant pass-agg digs towards the Big Bad Beeb, how she felt they treated her, including thinly veiled accusations of ageism.
Miraculously, Jo Good’s anti-BBC whingeing stopped the second it was confirmed that she would remain at BBC radio. In short, the old rebel, a renegade rule breaker, shut up to keep sweet with the man.
In August we got a clickbait You Tube vlog titled “I HAVE GREAT NEWS”. Her big announcement was that from 12th October she will be doing a 10pm show on BBC local radio on Fridays and Saturdays which will go out over all England. This schedule change rendered the current local presenters’ roles redundant, many of whom had been at their stations for many years. Yet her announcement vlog on You Tube was smugtastic - all about HER great news, with a smarmy, grinning thumbnail shot, not even the merest acknowledgement paid to her many BBC colleagues who were not so lucky in the cull of presenters and other staff, many of whom have left tearfully over the last few months, all concerned with how the cuts affected the listeners, not themselves.
Will Jo Good even bother to engage with listeners across England? She’s already told her London listeners not to worry as her new nationally-broadcast show won’t be too different. We know that she has her regular cohort - a dozen or so cheerleaders who phone or send messages to the station with compliments, and we also expect that every topic she covers reverts to anecdotes about herself, all to flex her W1 café society lifestyle, luvvie mates and designer label shopping. She’ll throw in the odd self-deprecating remark, all to make herself relatable (ever the manoeuvring narc).
Will she get away with promoting her personal monetised socials (and brands she works with) on the BBC airwaves when she’s broadcasting nationally? The BBC has turned a blind eye for many years to the blatant on-air promotion of Jo Good’s commercial activities. Will she be under more scrutiny from the BBC and prevented from flouting their guidelines?
Her new BBC schedule from 12th October will free her up during weekdays to work on her plan B career as an influencer, so we might expect more vlogging. Will she be transparent in declaring the sponsorships, partnerships, hospitality, commissions, affiliate links, appearance fees, freebies, gifts etc that she receives? Will responsible brands risk partnering with someone who is non-compliant with ASA guidelines? Brands can't risk reputational damage if asscociated with influencers whose use shady advertising methods. Tattlers have also wondered if she declares to HMRC the many benefits she receives.
Businesses that Jo Good works with, and mentions on the BBC:
Noted here for the record: Jo Good has been heard to mention these companies (with whom she enjoys promo agreements) on her BBC Radio London shows. She mentions them, either in passing or giving them more coverage during featured segments on her radio show.
Sheerluxe, Hello Fresh, Paula’s Choice, Marylebone Village Limited, Rixo, Hobbs, LU biscuits, Boots, Next, Edition Dog, Beauty Pie, Daily Sleeper, Emma Bridgewater, Jane Atelier.
Other brands she mentions on air, or on vlogs, include:
Hobbs, Mantle, Caroline Gardiner, Lily Silk, The Seam, Dermatica, LF Markey, Bella Freud, Sole Bliss, Margaret Dabbs, Phillip Kingsley, Readly, Oatly, Farfetch, My Teresa, Net-a-porter, Dior, Erdem, Daylesford organic, Bayley and Sage, Bottega Veneta, Chanel, JW Anderson, Cle de Peau, there are probably more.
DURING THE LAST THREAD:
As predicted by @Miss LDN in the last thread title, Jo Good’s ’podcast chat show’ fizzled. GOB dropped one episode in April, the surprise guest being……. Joe Sugg’s mum. For months she trailed the next episode with Davina McCall, it was then lined up for August but finally went out in September under the Sheerluxe umbrella, so not really even on her channel. The delay was to coincide with Davina’s new dating show on TV - so much for GOB saying she wanted exclusive guests who weren’t hustling on the promo trail.
Dave the cabbie is getting more coverage and reaction on the vlogs: his diet and weight loss, regular trips to LA to stay indoors to watch reality TV, his tattoos (inc Betty White), his resemblance to Bea Arthur - and to Grandpa Munster, which was posited by Tattler @Miss LDN, then mentioned by Dave on a recent vlog- HI DAVE!
Claire Connolly’s yoga retreats are still plugged regularly on air “Be quick, there’s a few spaces left to book in the Loire Valley” exhorts Jo Good. Shouldn’t they be saying ”other yoga retreats are available”? As well as her nightly recorded meditations, CC has a further 10 – 15 minutes on air to spout her corny inspirational wellness quotes, the type usually seen printed on tea-towels in Wilko.
Simon Lycett the Celebrity Florist was not seen or heard of for a while but suddenly reappeared in August to take GOB to dinner at a Middle Eastern restaurant. GOB raved about the food, reporting that was Spanish, then later saying it was Mexican.
More instances of her irresponsible and dangerous driving: She parks illegally, pays no attention to signs, complains about the fines. Boasts of 9 speeding points on her licence, has done speed awareness course twice. She is still driving with her hands off the steering wheel while looking in to the vlogging camera, including while driving on the A40 flyover. See screenshot of this on the thread https://tattle.life/threads/jo-good...-her-chat-show-fly-or-die.38553/post-15088761
Impersonating a police officer: She was annoyed in traffic by another driver so told him she was with the police.
Continues filming where it’s forbidden, including private members' clubs and the Ritz, at an annual freebie dinner as guest of her old schoolmate from Oz.
She is still in awe of youth, always rudely pointing out how young certain people are while making sure they're aware that she is 68.
Her dog Myrtle is heading towards two years old and is completely untrained, still allowed to pee on the communal roof terrace at the flats. Tattlers thinks the poor dog is bored, GOB seems to be out of the house most days going to meetings and events, and for at least 4 hours when she does her radio shows five times a week.
Her agent Nigel has a new website, 1998 finally got its old one back.
She’s watching Vanessa Feltz on Celebs Go Dating, pointing out that she usually doesn’t watch “cheap” shows. She’s relishing V’s rude behaviour towards her dates, mentioning it on air every night. Said that when she'd attend Vanessa's parties she would walk in then leave five minutes later.
When interviewing director Kathryn Ferguson about her documentary on the late Sinead O’Connor, Jo Good spoke all over her guest to make it all about herself, how sad she was, that she was huge fan, she hasn't stopped thinking about Sinead since she died, Sinead messaged her, Sinead came on her show, and she’s the only one who played a certain song.
Gaslights her followers, telling them her pricey beauty treatments are working when there is no discernible difference.
She breadcrumbs her followers telling them they’re a community, grateful for them “being there” for her, clutching her chest, thanking them for their loyalty and support. She only wants her poor naïve fans for eyeballs, clicks, sales and narc feed. What do her stans get from her? Meet-ups, giveaways of new, sealed beauty products? Prizes draw for a yoga retreat? Lots of Q&A’s and authentic engagement? No, she gives them aff links for all manner of tatt, and they’re thrilled with dose of parasocial oxytocin when they get a perfunctory reply to a comment: thanksyuxx, DO u thinkso? Oohrealy???
TATTLE STATS:
Jo Good Tattle Life thread #12 has had 84,000 views so far.
Notable: Thread #11 currently has 91K views, it closed with 79K so the 12K extra views came after the thread was closed. We might hit 100K before GOB does!
It’s encouraging to know that our many lurkers are still around, with more joining and catching up on old threads to get the full story.
And of course it’s always good to see our regular posters - and to welcome our new posters!!
Jo Good’s Tattle Wiki page now has over 31,000 views, it’s up by more than 2K views (read it here )
GOB’s socials:
After many years activity on socials @middleagedminx has a mere 59.7K followers on Instagram and her YouTube follower count has just hit the very unspectacular 60K mark. All small fry in the influencer world.
Tattlers are hoping that with her new national profile her agent Nigel will get her signed for Marigold Hotel or Celebs Go Dating. Any agent worth their salt could spin the stats here to sell her as a Marmite figure, we’ve handed it to him #gifted
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