I think she’s gone for good. And I think it’s a combination of factors.
Before the split, the main topic of conversation on Jade’s thread was how poor her upload schedule was. She was notorious for only posting when she had an ad to put out. She also kept asking her fans what content they wanted to see, as if she had no ideas herself. I don’t think she was 100% into the YouTube thing anymore, but liked the perks.
The split happens, she said herself she didn’t want to come back at first, but then I think maybe she missed the familiarity of it. Plus if she was home alone at lot, it might’ve been nice having something to do. However, I think she struggled not having Matt to bounce off. She came across a bit lost and awkward in the return videos.
Then the Twitter drama happened. She never takes accountability, but I think most of her fans would’ve blindly defended her if it blew up. TBG carried on and I think she could’ve too if she wanted to. I think she wasn’t 100% sure about being back on YouTube anyway and thought ‘ah I can’t be bothered with all this.’
I also think she maybe outgrew her audience a bit. She had a lot of younger fans thanks to the Disney content and the way she babied herself. Pretending to be a kids tv presenter when you’re actually a 30 year old woman must be kind of draining. I remember her saying in a video once that no one knows the real Jade is a strong minded business woman who swears etc.
I think she was always going to end up disappearing again, but the Twitter stuff sped up the process. I also think as the divorce process moved along, it would’ve caused her to fade out. People would’ve picked up on things, like if she didn’t have pig anymore and I imagine it would’ve been upsetting to talk about.
I think she sees YouTube as part of her previous life she’s moving on from. If she is quitting it would’ve been nice for her to put out one final statement to let the fans know - it could’ve even been an Instagram story. But I don’t think she’s ever truly cared for the fans, just the attention and £££ they bring so it’s also not exactly surprising.