Influencers used to promote ivf clinics

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Jellybb

Jellybb

Just a thread to talk about these clinics using influencers to promote egg freezing and ivf 🤬 so bleeping wrong and unethical in every way! Therapie clinic has so far used Joanne mcnally, Ali Ryan, Rosanna Davidson and Sarah Burke! It’s the egg freezing that pisses me off mostly- trying to scare women in their 30s to freeze their eggs 🤬 it’s all about the money 🤬🤬🤬
 
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L

Loopyloz

From what they post online Rosanna Davison used a surrogate which she is so fortunate to be able to afford and unattainable for a lot of people and then got pregnant naturally with twins and suggested it was relaxing during lockdown which helped her get pregnant (Wtf) :censored:

Richie Saddler and his wife did 4 rounds of IVF all failed and are now pregnant naturally so I don’t get how they are promoting a fertility Clinic they didn’t use.

Don’t get me started on Sarah Burp doing a testimonial video for Therapie before even having a transfer.

I’m all for infertility awareness but a paid advertisement for a Clinic is not raising awareness :mad:
 
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H

HumphreyB

There is something very disturbing about using social media and influencers for medical advertisement. It’s just wrong imo. By all means advertise your clinic. Then to use people who haven’t even had a positive pregnancy from your clinic to advertise surely is misleading?
 
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BucketsOfTea

It's selling false reassurance - freezing eggs is not a guarantee and only talking about the ivf success stories makes it seem that it works for everyone and all that's needed is the 💰.

I think when Jennifer Anniston talked recently about how tough it was for her when ivf didn't work that it was a much needed story from the other side. The majority of ivf attempts don't work. Fertility declines with age for everyone.
 
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brandambassador

brandambassador

Joanne McNally was paid by therapie to freeze her eggs. All I heard was ‘women over 30….’ I didn’t see any education on how many eggs fail to make it through the thaw or how many women at 38-42 have a good egg count.

Rosanna Davidson had the money and means for a surrogate abroad - as someone currently mid ivf process with a surrogate I can tell you this has meant a years salary from my job saved hard and going without many many things, tightening our belts and a loan on top. She did not use therapie to have her twins yet using her as a Brand Ambassador is misleading.

Repromed allowed Terrie McEvoy (who at the time was married 18 months and childless so it did create a question by default) to front an infertility campaign only later for us to find out she was pregnant naturally herself with no issues getting pregnant.

It is an absolute scandal to pay bloggers thousands of euros to advertise a service they didn’t use, need or even in simple terms- no two people have the same process. I could get ivf with my husband and have 3 lucky babies. You could have ivf with your husband and get no embryos, suffer a miscarriage or worse. It’s not a product or service where someone else’s experience matters because it’s never comparable.

Therapie seem to force their clients into happy testimonials the minute the piss is dry on the stick. Sarah Burke had a glowing testimonial for them online yet she has no baby to show for it. Their feed is full of positive tests and babies, who make up the 7-28% of their clientele. A fertility clinics feed should not be full of babies only. That is misleading.

I do not know who to complain to but I know for certain that none of this is ethical.
 
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I

Ioweyou

Well whatever about Rosanna Davidson helping to promote she has had fertility treatment so she does know about it even if it wasn't with therapie but at least they actually used someone that knows what it is all about but Terrie MCEvoy was disgraceful and she was so rude to when questioned about why she took up BA for repromed , She was actually pregnant recording it but didn't let on

But I do agree as I said the time with terie MC evoy why don't the clinics use the full paying patients to help promote the clinics and then the promise of a free round
 
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brandambassador

brandambassador

Ioweyou said:
Well whatever about Rosanna Davidson helping to promote she has had fertility treatment so she does know about it even if it wasn't with therapie but at least they actually used someone that knows what it is all about but Terrie MCEvoy was disgraceful and she was so rude to when questioned about why she took up BA for repromed , She was actually pregnant recording it but didn't let on

But I do agree as I said the time with terie MC evoy why don't the clinics use the full paying patients to help promote the clinics and then the promise of a free round
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Rosanna had a surrogate - which yes is fertility treatment to create the embryo but she didn’t use therapie. This is important for people who will today have just found out they need fertility treatment & see an influencer with an AD and assume 1+1 means 2. And Rosanna conceived her twins naturally in lockdown and promotes the ‘if you just relax’ mentality. Listen I’m happy for her, and I’m not having a go at you at all either. It’s just all so misleading. If therapie wanted to open the chat on infertility then they shouldn’t have a grid post full of cute babies and Dr John holding them all. That’s the small percent of positive stories. The grid should tell me how many goes of IVF is the average before a couple have a baby? How many goes of IVF before a couple decide to stop trying and move on with their life’s broken hearted? How many miscarriages happened this summer? Their feed should be honest if they want an honest conversation opened. Instead their feed is:
Cute babies and Dr John
Podcasts with couples who have gotten pregnant with therapie
Joanne McNally and her free egg freezing
Rosanna and her BA role
Advertising‘affordable’ ivf , when it’s not that it’s more affordable, it’s that you can pay for it over time. Different things.
‘Free’ nurse consultations.
Without bloods and an ultrasound nobody can tell you anything. That’s not a nurse consult, that’s a sales chat with someone who happens to be a nurse.
 
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brandambassador

brandambassador

Wow such a great listen. Silence from the clinic today speaks volumes. And to whoever is the marketing person in therapie, you must have experience in marketing but not in infertility. And infertility is not the same as needing to do ivf for a same sex couple let’s be clear. I know same sex couples have to go through donor selection for egg/sperm, retrieve eggs and all that and there is the waiting game- and of course some of those same sex couples end up with infertility because after years they might never conceive- but the marketing person for therapie who is in a same sex marriage and openly talks about having 2 children via reciprocal ivf (one partner uses the other partners egg) is not the same as infertility just to be clear. What I’m saying in a long winded way is it is evident that nobody on the marketing team knows what infertility feels like, because nobody in their right mind would think this was a good idea. We are in an era where everyone is sick of influencers- we are all very allergic to them - and to pay them to talk about a serious matter and represent a clinic they haven’t used - it’s neither marketing nor compassionate nor common sense
 
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BucketsOfTea

Points very well made on that liveline clip.

Any ad for investment products have to remind us that the "value of your investment might go up or down", but there's nothing regulating how fertility clinics advertise.

I don't agree at all with how therapie uses their insta to advertise, but can see how it may be successful for them. I've had experience of conveyor belt treatment in an Irish fertility clinic - some errors and crap communication. I could have looked at the therapie page around that time and thought that they were a better option - Santa Claus doctor cuddling cute babies is very effective. Rosanna because all women want to be like her and Richie because he can talk sports as well as sperm count with the lads. It's all so cynical.
 
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brandambassador

brandambassador

The Ranae one who works in marketing for therapie is on her own stories asking why do people think advertising on social media is different to advertising in a newspaper & why don’t people like it.

Well I’d rather see an AD in a paper for your clinic, than see someone who has not used your SPECIALISED MEDICAL SERVICES recommend you because they’re getting paid. One ad is ethical & one is not. Stop acting like you’re advertising a product. She gave the example of toothpaste. 🙄
 
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HumphreyB

I think generally people recognize that a newspaper add/tv add is simply advertising. That the person who is on the add is being paid to promote only. Instagram is different, in that influencers pretend to be their followers friends, the setting is informal. It makes the follower believe there is sincerity and honesty. It’s manipulating and taking advantage.

all that aside there should never be a situation where social media influencers are used to promote medical issues
 
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I

Ioweyou

brandambassador said:
Rosanna had a surrogate - which yes is fertility treatment to create the embryo but she didn’t use therapie. This is important for people who will today have just found out they need fertility treatment & see an influencer with an AD and assume 1+1 means 2. And Rosanna conceived her twins naturally in lockdown and promotes the ‘if you just relax’ mentality. Listen I’m happy for her, and I’m not having a go at you at all either. It’s just all so misleading. If therapie wanted to open the chat on infertility then they shouldn’t have a grid post full of cute babies and Dr John holding them all. That’s the small percent of positive stories. The grid should tell me how many goes of IVF is the average before a couple have a baby? How many goes of IVF before a couple decide to stop trying and move on with their life’s broken hearted? How many miscarriages happened this summer? Their feed should be honest if they want an honest conversation opened. Instead their feed is:
Cute babies and Dr John
Podcasts with couples who have gotten pregnant with therapie
Joanne McNally and her free egg freezing
Rosanna and her BA role
Advertising‘affordable’ ivf , when it’s not that it’s more affordable, it’s that you can pay for it over time. Different things.
‘Free’ nurse consultations.
Without bloods and an ultrasound nobody can tell you anything. That’s not a nurse consult, that’s a sales chat with someone who happens to be a nurse.
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Completely get what your saying but as I said they are all going to be at that it's the world we live in now , but maybe just maybe after the uproar in 2020 and the same now that I hope other clinics that were planning the same advertisment use a couple of their own patients to do it and to honestly talk about it the ins and Outs and highs and the lows , but I by no means like Susanna Davidson I think she is a drip maybe they thought they wouldn't get as much backlash if they used her considering she had to do fertility treatment to get her first baby , but I totally agree if they want to spread awareness why pay them to do so when they have loads of patients attending the clinics that might have gone public with their treatment to help promote them . It's a complete tit show

When Terri MC evoy went BA for repromed, I couldn't understand it because how can you promote something without experiencing it first , not comparing but would she promote certain beauty products, tan etc without trying it first
 
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